How To Conduct Market Research With Churches and Religious Groups

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

High-tech sacrifices surge in Lent '09
In Case You Missed It... January 2009: News and notes on marketing and research: mystery shopping churches; tech-savvy families; Reckitt Benckiser

There are 2 articles in our archive related to this topic.

Religiously speaking: To find Jewish respondents to participate in its National Jewish Population Study study, the Council of Jewish Federations and the City University of New York used used EXCEL, a telephone omnibus study conducted by AUS Consultants-ICR Survey Research Group. After suitable respondents for the Jewish population study were identified through the omnibus study, they were re-contacted to determine their interest in participating in 30 minute telephone interviews.
Trade Talk: Brand names offer emotional and psychological benefits: This article discusses the insights regarding brand names discovered by DDB Needham Worldwide as a result of its annual Life Style study.