Learn About Conducting Market Research With Physicians

We've grouped together all the information our site contains on market research with Physicians to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Apostles preach and Rebels yell - How pharma sales reps can use customer service to increase retention: Kantar Health's annual rankings of pharmaceutical companies in the U.S. and Europe indicate customer retention is the key metric in a world where building relationships with physicians has become more crucial than the sheer volume of sales visits.
Interviews with pediatricians found mistrust of pharma firms’ CRM and SFA programs: While customer relationship management and sales force automation programs can be a boon for pharmaceutical companies, the author’s research shows that they may also be alienating the very audience they are meant to exploit: doctors.
Seeking to enter a crowded market, a pharmaceutical company used research to understand the needs of osteoporosis sufferers: In-depth qualitative with patients helped determine how to position a new brand in the osteoporosis category by uncovering the emotional issues underlying the seeking of treatment and living with the effects of prescription medicines.
Trade Talk: Landmark health care bill contained win for researchers: The 2010 health care bill included a modified version of the Physician Payment Sunshine Act that effectively excludes the honoraria that are usually paid to doctors for taking part in scientific survey and marketing research from the Sunshine Act’s reporting requirements.
War Stories: True-life tales in marketing research.

See more articles on this topic

There are 22 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Physician focus groups revisited: Marketing research with health care professionals has changed during the last decade. This article discusses what has changed and what has not, including qualitative research, recruitment, facilities, food, group dynamics and moderator.
A study of physicians' reactions to health care reform: The United States’ health care system is terminally ill and in need of heroic efforts and sacrifices to save it. While much has been written about how system changes will affect patients, health care providers really have not been considered. This article summarizes the results of an independent research study that assessed physicians’ current attitudes about their profession and the factors that are dramatically affecting them.
A meeting of medical minds: Physicians who serve as key opinion leaders are often quite hard to recruit for the marketing research process. Using the medical meeting approach, in which these opinion leaders are assembled for a focused discussion, can capture their interest, but strict ethical guidelines must be adhered to.
Dairy calcium ads change attitudes: Representatives of the dairy industry knew that the calcium in milk helps build strong bones and ward off osteoporosis, they just needed to let medical professionals know the benefits of the popular drink. So the dairy industry released a series of ads targeting medical professionals. Market research, including pre-testing by telephone and post-testing by mail, proved these ads effective in spreading the good word about milk.
A mix of high-tech and old-tech: Using the fax machine to recruit physicians works surprisingly well, the author says. She argues that the faxed invitation, when done right, can eliminate the bias that Web-based recruiting introduces.