Resources For Household Products and Service Market Research

We've grouped together all the information our site contains on market research with Household Products and Services to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

By the Numbers: Under the influence: The author replicated an experiment from Predictably Irrational to better understand the impact that arbitrary coherence might have on marketing research studies.
In Case You Missed It... March 2010: News and notes on marketing research: what Twitter reveals about mood and food; Domino's pizza revamp; Alice.com online storefronts
Trade Talk: New-product survey plumbs consumer mind-sets: A look into the top products of 2009 and what they can tell researchers about upcoming trends.
In Case You Missed It... October 2009: News and notes on marketing and research: Tide Basic; Buick revamps brand image; track-happy consumers
Adding ‘prosumers’ to your groups can provide a creative boost: Under the right circumstances, including - rather than excluding - marketing professionals normally screened out of focus groups can lead to breakthroughs. Examples from British Airways and WD-40 are cited to illustrate how this approach has helped develop new products and services.

See more articles on this topic

There are 7 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Personality in a glass: Researchers first explored five potential Libbey Glass advertising campaigns using focus groups. In the second phase, one-on-one interviews with mall intercepts tested the top three campaigns from the focus group phase, ultimately pointing to a clear winner with enthusiastic responses from consumers.
Design inspiration: Cookware maker Mirro Company wanted to develop a product for the department and specialty store market. For help with the design work and marketing research, it turned to Metaphase Design Group, which sent three-person teams to observe and videotape people at home using their cookware during meal making. Observational interviews, Buddy Groups, questionnaires and research of consumer product safety information resulted in a new cookware design.
Seeking the right mix: Hamilton Beach used focus groups in Europe and both qualitative and quantitative research in Mexico before expanding into these markets.
Franchise extension: Companies frequently consider franchise extension. This article is a starting point to discuss the issues regarding line and franchise extensions that concern clients.
Advertising: today's sale or brand-building for tomorrow?: This article reviews the empirical evidence that demonstrates that there is no such thing as brand building for tomorrow without brand building and sales today. The article examines definitions, branding today and tomorrow, a branding model and case studies.