How To Conduct Market Research In The Airline Industry

We've grouped together all the information our site contains on market research with the Airline Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Talk of increased travel just a lot of hot air?: Leisure travel is expected to increase by mid-2010; Americans say that they are planning to travel more, but an Ipsos Marketing poll indicates they aren't booking the plans to back it up.
Pharma's a battlefield: why companies should spend, not skimp, on market research: The author argues that the long-term risks of forgoing pharmaceutical marketing research far outweigh the short-term cost savings and proposes several questions any successful marketing research program should be able to answer.
In Case You Missed It... October 2009: News and notes on marketing and research: Tide Basic; Buick revamps brand image; track-happy consumers
Adding ‘prosumers’ to your groups can provide a creative boost: Under the right circumstances, including - rather than excluding - marketing professionals normally screened out of focus groups can lead to breakthroughs. Examples from British Airways and WD-40 are cited to illustrate how this approach has helped develop new products and services.
For hotels cutting back on services to trim costs, how far is too far?: Results from a survey of prospective travelers show that some hotel amenities are more valued than others. As travel-industry firms look to cut costs, research can provide needed direction on where services can be reduced, re-priced or eliminated, as across-the-board changes run the risk of alienating large customer segments, possibly permanently.

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Surveying the friendly skies: United Airlines uses ongoing quantitative research to determine in-flight customer satisfaction. Data from its complex in-flight survey program are used to examine competitive performance, track performance and measure success at achieving goals.
A global perspective: This article discusses the Global Airline Performance (GAP) study, a joint venture between P. Robert and Partners (PRP), a Swiss research firm, and the London-based Aviation Information and Research unit of IATA, the International Air Transport Association. The syndicated study uses a two-part survey to measure the opinions of air travelers on 22 airlines departing from 30 airports in North America, Europe and Asia. Each year, 240,000 passengers are interviewed. Depending on the airline routes being researched, the survey can be conducted in seven languages: English, French, Dutch, German, Swedish, Chinese or Japanese.