Market Studies

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: 11 Easy Ways to Improve Your Survey Response Rates: You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
Sponsored White Paper: The Devil Is in the Data: This research-on-research report explains how DMS Research profiled and examined panelists and survey respondents in detail based on their survey-taking behavior to help determine how questionnaires can be designed to gather the most accurate information from different types of respondents.
Comcast’s Versus channel turned to research to better understand a core audience segment: Following a rebranding of its Outdoor Life Network as Versus, which broadened its scope to include other sports, Comcast Networks conducted in-depth research to show advertisers that the channel’s core audience of outdoorsmen was as strong as ever and receptive to ad messages outside of the hunting and fishing categories.
Considerations when employing a market research online community: The author outlines some of the specific trade-offs (big vs. small, general vs. specific, pure vs. passionate) that researchers make in choosing to use market research online communities.
How online communities can tap a company's greatest unused resource: the consumer: Online communities offer an opportunity to listen to customers and place them at the heart of a company's marketing strategy. By giving the respondent a seat at the decision-making table, companies can build strong and long lasting relationships that may not have been possible through offline media.

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There are 92 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The mature market...is it for real?: One of the hot topics in marketing in the 1990s was the senior market. This article discusses how marketers and advertisers today seem to be ignoring the mature market in favor of a youth orientation and examines the numbers that led the pundits to urge marketers to target mature customers.
Dreams and obstacles: Marketers cannot ignore the fact that 34 million Latinos call the United States home. This article discusses what was learned through the research study “Dreams & Obstacles, Understanding Latinas.”
Singles' lifestyles explored in JCPenney study: A recent survey by JCPenney explored the lifestyles and tendencies of the singles population. The consumer study, conducted by the Public Issues and Consumer Programs department of the JCPenney Co., helped the retail giant to better understand the approximately 77 million singles living in the United States.
Kid-tested, mother-approved: Examines the effects that mothers and teens have on each other as buyers and consumers of products.
Agri-marketers direct mail with syndicated study: With direct mail being used more and more in the agriculture industry, farm equipment, seed, and chemical marketers are seeking answers to questions about how farmers are receiving their messages. This article discusses the findings of Mail Monitor, a syndicated study that compiles the reactions of farmers in 12 states to the direct mail they receive, including level of readership and action taken for each piece, its size and carrier type and the quantity of mail farmers receive.

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Related Glossary Terms

Market statistics: Numerical summary data about the demand, actual or potential, for a product or service category.

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Related Associations

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Related Events

MULTICULTURAL MARKETING SUMMIT: October 27-29, 2010; Geoscape will hold its annual multicultural marketing summit on October 27-29 in Miami.
ESOMAR QUALITATIVE RESEARCH CONFERENCE: November 16-18, 2010; ESOMAR will hold its qualitative research conference, themed 'Foresight on Moods and Thoughts,' on November 16-18 in Barcelona, Spain.

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