Mall Interviewing Resources

Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: Industry study finds researchers struggling, adapting

The 2009 Research Industry Trends study from Rockhopper Research takes a look at where research is hurting the most, where research is headed and how researchers are feeling.

Loose change, lotion and expired coupons

One hundred women were asked to empty their purses and allow researchers to catalog their contents and also discuss what their purses mean to them. The author discusses the most frequently-found item categories, such as those related to finance, communication, food and beauty care, and offers product innovation ideas for many of the categories.

Related Articles

There are 20 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Polaroid uses software package to enter new market

Polaroid Corp. used A-Cross, a cross-tabulation software, to prepare of its entry into the 35mm consumer film market. The software processed data from survey sampling of hundreds of consumers across the United States.

Research defines market for CheckFree

CheckFree Systems used tracking studies to determine market demand and develop marketing strategies in its efforts to expand beyond its initial success in the health club market.

Teen poll shows mixture of optimism and pessimism

Guideline Research Corp. recently conducted a study of 510 high school juniors and seniors across the United States for the American Home Economics Association. This article provides an overview of the study and its findings.

General misconceptions about choosing mall intercept facilities

This article addresses several misconceptions about conducting research at a mall and highlights key considerations when choosing a mall research agency.

Pain-free mall intercepts

Good questionnaires are essential to good mall intercept interviewing. This article discusses how to make user-friendly questionnaires and improve the mall intercept experience - for interviewer and interviewee.

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