Legal Marketing Research

We've grouped together all the information our site contains on legal market research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Detecting and eliminating racial profiling and unfair sales practices in consumer lending: Unfair treatment and inappropriate sales in financial institutions often negatively impact minorities and those less knowledgeable about financial products. Market research can help banks guarantee fair treatment of minority and non-minority consumers applying for credit and also help ensure sound sales and service practices to improve the consumers’ ability to make appropriate decisions.
No more Mr. Nice Guy: professional respondents in qualitative research: The author sheds light on the problem of professional respondents in qualitative research and offers several steps researchers and recruiters can take to ferret out the cheaters.
How market research can defend false-advertising claims: Marketing research can play a major role in resolving false-advertising claims. Here are some tips on how to get the most out of litigation research and how to make timely, objective research your best ally.

There are 5 articles in our archive related to this topic.

Research on the witness stand: conducting surveys for use in litigation: Quantitative research presented as evidence in the courtroom comes under a different and more meticulous scrutiny than when it is used in making business and marketing decisions. This article discusses conducting surveys for use in litigation, including insights, cautions and rules of the road.
PA Law: The Pennsylvania Bar Association conducted a telephone survey of lawyers recently admitted to practice. The survey probed the reasons why people go to law school, what their hopes and aspirations are, and how their opinions changed during their education - both after they were admitted to the bar and during the first few years of practice. In addition, the survey was designed to determine ways to help new lawyers handle the challenges they face.
Simulating the courtroom: qualitative research mock trials: Mock trials are one option for qualitative research. This article discusses the mock trial, including an overview, preparation, presentation and advice for holding a mock trial.
Surveys help settle trade dress infringement case: Consumer surveys can be effective marketing tools, but when used in a courtroom setting, they can be effective legal tools too. Random intercept surveys can be used in trademark cases, like one between Kmart and LeSportsac Inc., to determine consumer perceptions.
Using focus groups for a simulated trial process: Broadway productions are often tested on the road. This article discusses a similar process for legal trials, the simulated trial process, presenting the tools, purposes, benefits, an example and the importance of confidentiality agreements.

Related Glossary Terms

Legal research: A broad term encompassing various techniques (such as mock juries and opinion polling) that are used to develop and test legal arguments and opinions of legal issues.

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Related Associations

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Related Events

MRA FALL CONFERENCE: November 10-12, 2010; The Marketing Research Association will hold its annual fall education conference on November 10-12 at Walt Disney World in Orlando, Fla.