International Marketing Research

We've grouped together all the information our site contains on international market research to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Tags: | International Firms | International Interviewing | International Research | Translation / Interpreting Services

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Mobile research offers speed, immediacy: Using examples from brands such as Coca-Cola and Nokia, the author explores the capabilities of mobile research and how it lets marketers get fast, fresh responses from consumers.
Brazilian hair care firm Beleza Natural thrives by keeping close to its roots: On-site visits help researchers understand the icons and ideals used by a Brazilian hair care firm to both inspire and form a bond with its working-class customers.
How Sony BMG used the Web to reach a disappearing audience: After losing a chunk of its audience to Web-based music consumption, Sony BMG teamed up with Globalpark to create an online panel of music fans to gain faster, deeper insight using “surveytainment.”
By the Numbers: Make your international phone interviews successful in any language: When conducting international telephone interviews, choose your vendor carefully, the author says. Look for experience, native-speaking interviewers, flexibility, attention to detail and the use of in-language monitoring.
Considerations in quantitative data collection in China: Conducting commercial quantitative research in China presents methodological and cultural issues that either don’t exist or that have already been solved in Western society. Researchers must take heed in this relatively-virgin territory and adapt their strategies to cater to China’s unique circumstances.

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There are 89 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Highly classified: India is a diverse and complex country. This article discusses the socioeconomic classification system used in India today, which was developed nearly a decade ago, including the basic reasons for developing the system.
Emerging trends in China's marketing research industry -- 1998: This article is an update to a November 1996 article that provided an overview of the marketing research industry in China.
The global Internet research revolution: a status report: Like other great technologies of the 20th century, the Internet will have a profound impact on the world. This article discusses how the Internet affects global market research and issues to consider before conducting or commissioning Internet surveys internationally.
Seeking the right mix: Hamilton Beach used focus groups in Europe and both qualitative and quantitative research in Mexico before expanding into these markets.
Conducting research outside the United States: a primer: Many U.S. companies conduct research only in the United States. This article discusses conducting marketing research abroad, including determining when it is appropriate.

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Related Glossary Terms

International research studies: Research studies that reach across national boundaries.

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Related Associations

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Related Events

ESOMAR ANNUAL CONGRESS: ODYSSEY 2010: September 12-15, 2010; ESOMAR will hold its annual congress, themed 'Odyssey 2010 - The Changing Face of Market Research,' on September 12-15 in Athens, Greece.
ESOMAR WM3 CONFERENCE: October 19-21, 2010; ESOMAR will hold WM3, a conference on worldwide multimedia measurement, on October 19-21 in Berlin, Germany.

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