International Marketing Research

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Tags: | International Firms | International Interviewing | International Research | Translation / Interpreting Services

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Brazilian hair care firm Beleza Natural thrives by keeping close to its roots: On-site visits help researchers understand the icons and ideals used by a Brazilian hair care firm to both inspire and form a bond with its working-class customers.
How Sony BMG used the Web to reach a disappearing audience: After losing a chunk of its audience to Web-based music consumption, Sony BMG teamed up with Globalpark to create an online panel of music fans to gain faster, deeper insight using “surveytainment.”
By the Numbers: Make your international phone interviews successful in any language: When conducting international telephone interviews, choose your vendor carefully, the author says. Look for experience, native-speaking interviewers, flexibility, attention to detail and the use of in-language monitoring.
Considerations in quantitative data collection in China: Conducting commercial quantitative research in China presents methodological and cultural issues that either don’t exist or that have already been solved in Western society. Researchers must take heed in this relatively-virgin territory and adapt their strategies to cater to China’s unique circumstances.
How culture helps marketers understand sensory experiences: To learn more about the role of scent, flavor and ritual in the preparation and consumption of chicken for its TasteEssentials program, Swiss sensory firm Givaudan conducted ethnographic research in China.

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There are 89 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Q&A: Research in Mexico: An interview with Manuel Barberena, president of Mexico City-based research firm Pearson, on the state of research in his country.
How important is your international market research project?: Some people believe that an international market research project is out of their hands. However, the author advocates that a researcher, manager or client who does not become personally involved in every stage of the research process jeopardizes both company and career. He also gives strategies for overcoming the language barrier and addresses the hard work that comes with overseas involvement.
Emerging trends in China's marketing research industry -- 1998: This article is an update to a November 1996 article that provided an overview of the marketing research industry in China.
Overcoming the obstacles to conducting international qualitative research: Conducting qualitative multi-country research may often seem extremely challenging. This article discusses how to overcome obstacles to conducting international qualitative research, including the importance of understanding language differences and cultural gaps and of clearly communicating research goals.
By the Numbers: European research panels growing, adapting: While European panels have been slower to develop than U.S. panels, they are now up to speed and represent a host of cultures, languages and countries.

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Related Glossary Terms

International research studies: Research studies that reach across national boundaries.

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Related Associations

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Related Events

ESOMAR ASIA-PACIFIC CONFERENCE: April 25-27, 2010; ESOMAR will hold its annual Asia-Pacific conference on April 25-27 in Bangkok, Thailand.
BIG CONFERENCE 2010: May 12-14, 2010; The Business Intelligence Group will hold its annual BIG Conference, themed 'Back to Black? Prospects for B2B Research,' on May 12-14 at the Marriott St. Pierre in Chepstow, South Wales, U.K.

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