Health Care Market Research

We've grouped together all the information our site contains on health care marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How to evoke respondents’ brand-related stories: The author explores the use of storytelling - including elements such as plot, conflict, surprise and lesson - to uncover and explore a consumer’s relationship to a brand.
Rapport and reports - what matters to health-care research end users?: Researchers from Observant LLC and Pfizer explore what the key satisfaction drivers are among health-care and pharmaceutical end users. Results suggest anticipation of needs, excellent rapport and boardroom-ready reports matter most.
The two-room focus group: how to restructure and enrich responses: The author suggests that challenging the traditional focus group set-up will get respondents thinking outside the box to provide richer, more creative feedback.
Pharma's a battlefield: why companies should spend, not skimp, on market research: The author argues that the long-term risks of forgoing pharmaceutical marketing research far outweigh the short-term cost savings and proposes several questions any successful marketing research program should be able to answer.
Trade Talk: Eisenberg book looks at why we buy

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There are 111 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Assessing the threat: This report is based on work performed for the CDC through an interagency agreement with the U.S. Department of Energy. The National Immunization Program (NIP), part of the CDC, used one-on-one interviews with physicians and focus groups with members of the general public with three goals in mind: identify those areas where key stakeholders were uninformed or misinformed about smallpox, craft messages that would effectively educate stakeholders in advance of an outbreak and create other messages for use during or after an actual smallpox crisis, and test the effectiveness of all messages with their respective target audiences in advance of an actual health crisis.
How far is too far?: Main Line Health used an analysis of the mean travel time and distance of patients to each of its three facilities to determine resource allocation.
Focus groups provide health plans feedback: Corporation-provided health care can present long-term problems for many companies. The research department for Nashville-based EQUICOR EQUITABLE HCA Corporation, an employee benefits company that sells group benefits and managed health care products, employed focus groups to figure out the most effective way to provide long-term health care insurance products.
The NP/4P paradigm: New product/drug launch research methodology has been evolving. This article discusses the NP/4P paradigm, a research model for developing new product/drug launch strategies using a pre-launch, four-phase program that begins and ends with qualitative research.
Sounding out the market: Our world is increasingly becoming one of disposable goods. This article discusses Songbird, a new disposable hearing aid designed to last 40 days, including the crowded hearing aid market, testing, and marketing.

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Related Glossary Terms

Health care research: A specialized area of marketing research that deals specifically with health professionals or health/medical related topics.

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Related Associations

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Related Events

PMRG ANNUAL NATIONAL CONFERENCE: March 21-23, 2010; PMRG will hold its annual national conference on March 21-23 at Disney's Contemporary Resort in Orlando, Fla.
2010 PBIRG AGM: May 16-19, 2010; The Pharmaceutical Business Intelligence and Research Group will hold its annual AGM conference on May 16-19 in Naples, Fla.

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