Government Market Research

We've grouped together all the information our site contains on conducting marketing research in government to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Tags: | Defense | Government | Military

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

By the Numbers: Calling cell phones - the FCC makes a bad regulation worse: The MRA's Howard Fienberg details why a new proposed FCC rule intended to spare cell phone users from autodialers will hurt research, research users and the public.
Doubt dominates Americans' faith in fixing BP oil spill: According to a poll from BIG Research, Americans have little confidence in BP and the federal government's ability to stop the Deepwater Horizon oil leak in the Gulf of Mexico.
In Case You Missed It... June 2010: News and notes on marketing research: anti-drinking advertising can backfire; Florida law enforcement using focus groups to solve cold cases; writing hotel reviews
Trade Talk: Landmark health care bill contained win for researchers: The 2010 health care bill included a modified version of the Physician Payment Sunshine Act that effectively excludes the honoraria that are usually paid to doctors for taking part in scientific survey and marketing research from the Sunshine Act’s reporting requirements.
How to boost your multicultural intelligence: David Morse offers several ways - many of them free - for firms to increase their knowledge of and familiarity with the needs and buying habits of multicultural consumers.

See more articles on this topic

There are 20 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Satisfaction procured: Unisys U.S. Federal Government Group uses a combination of telephone and Web interviewing to monitor customer satisfaction.
San Diego downtown relies on research: Researchers used focus groups and telephone surveys of San Diego residents to determine their perceived obstacles to and benefits of using and enjoying downtown San Diego.
Preserving the preservationists: The U.S. Fish and Wildlife Service enlists the help of a research and advertising firm to determine how to reach a new audience and broaden the market for duck stamps, currently required for duck hunters and of interest to stamp collectors. The focus groups tested a range of creative appeals, including: buying the stamps as a way to save the environment; buying and collecting them as an investment; and giving stamps as gifts to others. The focus groups helped determine that the stamps’ beauty and collection value weren’t enough to entice buyers, and instead, stamps were offered to consumers as a way to save wetlands.
Data Use: Using conjoint analysis to shape a political message: Two instances where conjoint can be used in the political realm are discussed: assessing levels of preference for important issues, and shaping the candidate’s message.
Data analysis improves service of Arizona Dept. of Weights & Measures: The Arizona Auditor General's Office’s Performance Audit Division (PAD) conducted an audit of the Arizona Auditor General's Office Arizona Department of Weights and Measures (ADWM). To collect data, the PAD used interviews, a staff survey and past records of ADWM inspections.