Food and Sensory Research (Taste Tests)

We've grouped together all the information our site contains on food research, taste tests and sensory research (music tests etc.) to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific food-related research category.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... August 2010: News and notes on marketing and research: teen driving trends; Boomer online profile; Americans' tastes changing
Innovation research: Stay centered with these three principles: Observation and follow-up interviews are at the core of successful innovation research, along with understanding what's required of a product; designing for individuals; and bettering offerings through usability testing.
Mobile research offers speed, immediacy: Using examples from brands such as Coca-Cola and Nokia, the author explores the capabilities of mobile research and how it lets marketers get fast, fresh responses from consumers.
By the Numbers: Under the influence: The author replicated an experiment from Predictably Irrational to better understand the impact that arbitrary coherence might have on marketing research studies.
Does your concept have what it takes to hit its target?: Innovation may seem like a daunting undertaking, with few signposts to guide the trailblazers of new ideas. However, there is a roadmap that can assist innovators along an effective concept development path and improve the odds of success.

See more articles on this topic

There are 75 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Food for thought: Marie Callender’s uses a tracking study to keep in touch with Los Angeles/Orange County-area customers. Study results allow the restaurant chain to follow shifts and changes of its own scores as well as those of its competitors, which enable the company to identify potential trouble spots in advance.
Databases help companies with target marketing efforts: Market research suppliers, like National Decision Systems of California, are helping businesses keep up on customer demographics quickly and easily. Aetna Life and Dunkin' Donuts are among the NDS success stories.
Trade Talk: Survey investigates office worker retail spending: This article discusses a recent survey by International Council of Shopping Centers that investigated office worker retail spending in downtown and suburban areas.
Packaging change boosts coffee's identity: A change in packaging has turned the Johann Jacobs brand of coffees into a viable competitor in the coffee industry. Visibility and projected imagery tests helped create a more contemporary design to make the coffee stand out on supermarket shelves.
American masala: This article discusses Asian-Indian immigrants, particularly the effect of acculturation on their food preparation and consumption.