Food and Sensory Research (Taste Tests)

We've grouped together all the information our site contains on food research, taste tests and sensory research (music tests etc.) to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How CiCi’s Pizza used mystery shopping to set company-wide standards/evaluation metrics: CiCi’s Pizza commissioned a mystery shopping study to identify ways employees could help guests feel welcome and establish corporate standards by which performance could be measured - including know-your-name service and satisfying special requests.
In Case You Missed It... March 2010: News and notes on marketing research: what Twitter reveals about mood and food; Domino's pizza revamp; Alice.com online storefronts
Trade Talk: New-product survey plumbs consumer mind-sets: A look into the top products of 2009 and what they can tell researchers about upcoming trends.
Why rankings may be better than ratings: Does asking them to rank rather than rate give a clearer picture of consumers’ opinions about brands? And, are researchers themselves to blame for the problem of straightlining? This article aims to answer both questions.
Brazilian hair care firm Beleza Natural thrives by keeping close to its roots: On-site visits help researchers understand the icons and ideals used by a Brazilian hair care firm to both inspire and form a bond with its working-class customers.

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There are 75 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

General Mills marketing research decides cookbook cover: "Betty Crocker's Cookbook" has sold over 22 million copies, but as the flagship of their publishing line, General Mills Marketing experts needed to figure out a cover that could keep the book selling strong. A variety of techniques were used to figure out what book cover would sell best..
Data Use: Laying new TURF with NCURA: While non-cannibalized unduplicated reach analysis (NCURA) provides output similar to total unduplicated reach and frequency (TURF), it seeks to incorporate a more real-world scenario and provides more in-depth results than traditional TURF models. The author uses the example of a fictional cookie maker to show how NCURA can help create an optimal product market mix.
Making a connection: Emotion plays a central role in effective advertising. Through analysis of a series of beer ads, the author breaks down the many facets of emotion’s impact and the effect that emotional engagement has on attracting and holding attention, making a connection, creating buzz and building brand equity.
Getting to win-win: Moms and their kids have distinct motivations for the products they buy. By understanding those motivations and how they intersect and conflict, marketers can design products and marketing campaigns that satisfy both groups.
Bilingual, bicultural and more: The author profiles Hispanic teens, based on her experience researching them, and offers their outlooks on food, language, media and technology.

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Related Glossary Terms

Sensory research: Product testing using any or all of the five senses.

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Related Associations

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Related Events

MRIA ANNUAL CONFERENCE: May 30-June 2, 2010; The MRIA will hold its annual conference, themed on May 30-June 2 in Toronto.
MRA FALL CONFERENCE: November 10-12, 2010; The Marketing Research Association will hold its annual fall education conference on November 10-12 at Walt Disney World in Orlando, Fla.