Focus Groups

We've grouped together all the information our site contains on focus groups to help you quickly and easily find focus group-related articles, focus group facilities, focus group companies, events, jobs, associations, glossary definitions and more.

Narrow the topic further by clicking on a focus group-related category below.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How CiCi’s Pizza used mystery shopping to set company-wide standards/evaluation metrics: CiCi’s Pizza commissioned a mystery shopping study to identify ways employees could help guests feel welcome and establish corporate standards by which performance could be measured - including know-your-name service and satisfying special requests.
In Case You Missed It... March 2010: News and notes on marketing research: what Twitter reveals about mood and food; Domino's pizza revamp; Alice.com online storefronts
Qualitatively Speaking: Mining LinkedIn for B2B interview leads: Using the tips detailed here, researchers can harness a few of LinkedIn’s lesser-known capabilities to mine for quality prospects for in-depth B2B interviews.
Trade Talk: New-product survey plumbs consumer mind-sets: A look into the top products of 2009 and what they can tell researchers about upcoming trends.
When using laddering in B2B research, target your probes effectively: Responding to an October Quirk’s article on using laddering in consumer research, the author adds her own insights on how to make laddering work in the B2B setting by adjusting the process to better meet a busy professional’s mind-set.

See more articles on this topic

There are 628 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The metamorphosis of a qualitative researcher: A new moderator talks about the processes she went through to gain moderating experience, including working with a mentor, studying and lots of practice.
Ten keys to defusing political land mines in the back room: Many variables affect focus group success, including the discussion taking place among clients behind a one-way mirror. This article details 10 suggestions to help moderators better prepare for issues in the observation room.
Diary of a moderator: Part II of the moderator diary series, this article continues the entries of one moderator's diary, providing a composite of a typical week.
Watch, listen and learn: Watching consumers interact with products can lead to new product ideas by observing consumers’ frustrations and workarounds with current products.
Research method tests boundaries of conventional wisdom: While many qualitative research techniques reject experts from the field, a new technique, Delphi, is breaking new ground for market research by utilizing expert knowledge. The strategy has risks, but Delphi is helping clients access new information.

See more articles on this topic

Related Glossary Terms

Focus group: A qualitative market research technique in which a group of participants (approx. 10) of common demographics, attitudes, or purchase patterns are led through a discussion of a particular topic by a trained moderator.

Search for more...

Related Associations

View all associations...

Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING: March 16-18, 2010; RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on March 16-18 in Rockville, Md.
RIVA COURSE 501: FACILITATION - PRACTICAL TOOLS, TIPS AND TECHNIQUES: March 24-26, 2010; RIVA Training Institute will hold a course, themed 'Facilitation - Practical Tools, Tips, and Techniques,' on March 24-26 in Rockville, Md.

View more Related Events...