Ethnographic Research

We've grouped together all the information our site contains on ethnographic research (ethnography) to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific ethnography-related category below.

Tags: | Ethnographic Research | Observation Research | Social Media Mining

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Cracking the code of social media data analysis: While analyzing data from social media is something new to researchers, one way of extracting meaning from the data isn’t. Old-fashioned coding - with an assist from technology, of course - is an approach that can generate useful insights and bring clarity to a seemingly murky process.
In Case You Missed It... August 2010: News and notes on marketing and research: teen driving trends; Boomer online profile; Americans' tastes changing
The road ahead for marketing and advertising research: A survey of ARF members sought to identify some of the necessary traits the industry needs to develop and maintain in order to thrive and also looked at the topics and trends coming down the pike.
Thoughts on sampling and weighting in social media research: When analyzing data from social media, the choice of a sampling plan depends on the purpose of the research and how those results will be used afterwards. The author discusses three options and some of the issues surrounding the use of data from social media.
Trade Talk: Book helps make sense of measuring social media: Quirk's Editor Joe Rydholm reviews Jim Sterne's 2010 book, Social Media Medics.

See more articles on this topic

There are 45 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

To be seen or not to be seen — that is the question: The pros and cons of various levels of sponsor involvement in ethnographic research are explored in detail.
Ethnography in action: social network parties: This article discusses the Hartman Group’s study of the differences between focus groups and social network parties.
Fed up with focus groups?: Citing examples from museums to Hispanic women shoppers, the author explores how ethnography can uncover insights that other forms of qualitative can’t.
Unstructured individual interviewing: This article offers a summarized excerpt of the section of the U.S. Department of Commerce’s report “Approaches to Developing Questionnaires” that addresses unstructured individual interviewing. The discussion includes personnel and skill requirements, respondent selection, preparation, operation, time considerations, cost considerations and data collection.
Trade Talk: Changing diapers, thinking about ethnographic research: As he struggles to use various baby-related products, a new father wishes his trials were being watched by a team of marketing ethnographers.

See more articles on this topic

Related Glossary Terms

Search for more...

Related Associations

View more related associations...

Related Events

RIVA COURSE 204: ALL ABOUT ETHNOGRAPHY: September 13-15, 2010; RIVA Training Institute will hold a course, themed 'All About Ethnography,' on September 13-15 in Rockville, Md.
WEBINAR: MROC PARTIES: MARRYING ONLINE AND OFFLINE ACTIVITIES TO BUILD BRAND, CAPTURE INSIGHT: September 22 at 11 a.m. EDT, 2010; Globalpark will host a Webinar, themed MROC Parties: Marrying Online and Offline Activities to Build Brand, Capture Insight,' on September 22 at 11 a.m. EDT.

View more Related Events...