Market Research and the Entertainment Industry

We've grouped together all the information our site contains on the entertainment industry to help you quickly and easily find research related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Comcast’s Versus channel turned to research to better understand a core audience segment: Following a rebranding of its Outdoor Life Network as Versus, which broadened its scope to include other sports, Comcast Networks conducted in-depth research to show advertisers that the channel’s core audience of outdoorsmen was as strong as ever and receptive to ad messages outside of the hunting and fishing categories.
Cracking the code of social media data analysis: While analyzing data from social media is something new to researchers, one way of extracting meaning from the data isn’t. Old-fashioned coding - with an assist from technology, of course - is an approach that can generate useful insights and bring clarity to a seemingly murky process.
When your consumers are talking online, here are some tips on how to listen: User-generated content is everywhere these days. But how do you make sense of the chatter? One successful approach outlined by the author is to analyze what’s being said and use the findings as a springboard for more rigorous research.
Despite lack of necessity, iPad still seen as fun and cool: Nearly four months after its April 2010 launch, analysts are able to see the impact the iPad has made on the electronic portable device market - and from what other devices its drawing its buyers.
Consumers care more about content than how it's delivered: Research from Chadwick Martin Bailey, a Boston research company, shows twice as many consumers are excited about movie rentals over the Internet than the iPad or Droid phones.

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There are 53 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Adding a human touch: Akron Children’s Hospital used telephone research and focus groups to determine the most effective messages to communicate in a new ad campaign. The hospital’s clinical excellence in high-acuity service areas was chosen as one of the attributes to promote.
Research about nothing: This article is a tongue-in-cheek presentation of the results of Tele-Research's national omnibus that included a series of questions prompted by the popularity of the television show Seinfeld.
Drinking in the memories: Wilhelmina’s, a Philadelphia nightclub, used projective techniques that involve sight, sound, smell and touch to make design decisions that would appeal to younger patrons.
Enhancing focus groups with wireless group response systems: Wireless group response systems are becoming a frequent sight in focus groups. This article discusses use of wireless group response systems, including benefits.
Teeing off with new technology: The Ben Sutton Golf School used neural networks to critique new advertising copy. The analysis generated quantitative information in three phases used to evaluate existing and new advertising. The artificial neural network analysis can be a valuable safety-check of copy and design efforts.

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Related Events

ESOMAR WM3 CONFERENCE: October 19-21, 2010; ESOMAR will hold WM3, a conference on worldwide multimedia measurement, on October 19-21 in Berlin, Germany.