Market Research and the Entertainment Industry

We've grouped together all the information our site contains on the entertainment industry to help you quickly and easily find research related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

2009 shakes up America's favorite movie stars: America's top 10 favorite actors include some who have stood the test of time and some who are hot right now - especially as defined by the Hollywood Foreign Press.
How Sony BMG used the Web to reach a disappearing audience: After losing a chunk of its audience to Web-based music consumption, Sony BMG teamed up with Globalpark to create an online panel of music fans to gain faster, deeper insight using “surveytainment.”
Research shows the power of telling a good story when creating advertising aimed at kids: Marketing to kids requires the ability to harness the power of pictures, the author argues. Teaching adult marketers how to look at a brand and view a commercial as a child does is the most valuable contribution researchers can make to the creative development process.
Understanding kid and tween brand affinity: Rather than being me-focused and anxious to grow up, most kids and tweens are interested in brands meant for them that bring families together, according to research by the author’s firm. This article provides eight key drivers in creating a brand that will win with kids/tweens and their parents.
Using the Hallmark moment to illuminate the significance of the grandparent-grandchild relationship: Marketing to a mature audience in the 21st century requires a unique understanding of how to pull at grandparents' heartstrings. The key to success with grandparents is creating modern Hallmark moments that illuminate the significance of the grandparent-grandchild relationship - and realizing that today's grandparents aren't your typical old folks.

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There are 53 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Effectiveness by association?: Starcom Media Services used brainwave analysis to measure respondents’ involvement in a TV show and a series of commercials to find out if their engagement in the show carried over to the ads that followed it.
All the right moves: Every year, companies spend millions of dollars on Super Bowl advertising. This article is adapted from a presentation on Super Bowl advertising delivered at the Advertising Research Foundation Conference on Entertainment Research.
Readdressing the ball: Maxfli used a variety of qualitative and quantitative approaches to guide logo, packaging and advertising redesign in an effort to create a niche in the multimillion-dollar golf industry.
Research defines market for CheckFree: CheckFree Systems used tracking studies to determine market demand and develop marketing strategies in its efforts to expand beyond its initial success in the health club market.
Winning isn't everything for teens who play sports: The Athletic Footwear Association asked more than 10,000 junior high and high school students about their participation in sports, including their current participation and reasons for participation as well as their intentions to participate.

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Related Glossary Terms

Audience research: Research procedure where participants view movies, television shows or advertisements in a theater setting. Also known as theater tests.

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Related Associations

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Related Events

MRA FALL CONFERENCE: November 10-12, 2010; The Marketing Research Association will hold its annual fall education conference on November 10-12 at Walt Disney World in Orlando, Fla.