Education Market Research

Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Ad agency uses Web-based qualitative with teens to help develop public-service campaign

The authors used online qualitative research to test several facets of a proposed public-service campaign aimed at getting teens to stop using the phrase “That’s so gay.” Respondents created and posted photo-journals, evaluated potential celebrity spokespeople, reacted to ad concepts and offered insights on how to motivate teens without coming across as preachy.

Principles for interpreting eye-tracking data

Lost in the excitement of running that first eye-tracking study can be a very basic question: What does it all mean? The author presents three keys to unlocking the technology’s potential: be wary of oversimplification; quantify the behavior of your participants; and incorporate qualitative feedback into your analysis.

Related Articles

There are 17 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Ready to get behind the wheel

A great opportunity exists for automakers to target Generation Y. This article presents a study of Generation Y by Synovate Motoresearch, Inc.

Study tracks trends in refusal rates

This article discusses the “Your Opinion Counts” National Steering Committee’s 1988 study of survey respondents’ refusal to be interviewed, providing a comparison to the benchmark study conducted in 1985.

High marks

New Castle County Vocational Technical School District in Delaware surveys students, parents, and teachers every two years, and graduates six to 12 months after graduation, as part of the district’s comprehensive program of marketing research and performance reporting.

E-interviewers add human touch to Web-based research

This article discusses a study conducted by Brigham Young University and Western Wats Center to address questions about and facilitate comparisons between three data collections methods: traditional CATI, self-administered Web surveys and interviewer-assisted Web surveys.

Turning to a virtual campus for a real education

Penn State University applied a wide range of research methods to determine the potential of its online learning program, the World Campus. The researchers used interviews, electronic questionnaires and e-mail surveys. Participants included associations, business leaders, students currently in or inquiring about its independent learning program, faculty and professionals in a variety of fields.

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