Education Market Research

We've grouped together all the information our site contains on marketing research related to education to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific education-related category below.

Tags: | College Students | Education | Educators (Schools/Teachers) | Higher Education

Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Ad agency uses Web-based qualitative with teens to help develop public-service campaign: The authors used online qualitative research to test several facets of a proposed public-service campaign aimed at getting teens to stop using the phrase “That’s so gay.” Respondents created and posted photo-journals, evaluated potential celebrity spokespeople, reacted to ad concepts and offered insights on how to motivate teens without coming across as preachy.
Principles for interpreting eye-tracking data: Lost in the excitement of running that first eye-tracking study can be a very basic question: What does it all mean? The author presents three keys to unlocking the technology’s potential: be wary of oversimplification; quantify the behavior of your participants; and incorporate qualitative feedback into your analysis.

There are 17 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Telephone survey measures city's quality of life measures: Richfield, Minnesota, conducted a lengthy telephone survey of 400 randomly selected residents to assess how the city was doing in terms of service, aiming to satisfy long-term residents and draw new residents and new commercial developments.
More universities are offering training in marketing research: This article highlights several academic programs that offer training in marketing research techniques. It also notes limitations in these programs and opportunities for further development.
Reports provide data on effectiveness of print advertising: McGraw-Hill Research’s Laboratory of Advertising Performance has developed considerable information on the effectiveness of print advertising. This article highlights some of that data.
Literacy an important consideration when conducting research projects: Using an example, this article discusses the need to take literacy levels into account when planning future projects.
Trade Talk: Syndicated study finds college market viable: College students are often mistakenly seen as having less buying power and influence than adults. This article discusses the findings of CollegeTrack’s research with students on 30 college campuses across the United States, including misconceptions about this buying segment and advertising during Spring Break.