Data Processing

We've grouped together all the information our site contains on data processing for marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Data Use: Telling the future from the past: predictive versus classical statistics: This article compares and contrasts predictive and classical statistics, making the case that predictive methods offer an effective way to use current data to make statements about future data.
Data Use: A good choice for choice modeling: Maximum difference scaling lets researchers present respondents with large numbers of choice options without making the process onerous. The article uses examples of a hotel loyalty program and restaurant menu optimization to show the technique in action.
Rapport and reports - what matters to health-care research end users?: Researchers from Observant LLC and Pfizer explore what the key satisfaction drivers are among health-care and pharmaceutical end users. Results suggest anticipation of needs, excellent rapport and boardroom-ready reports matter most.
By the Numbers: How to improve your segmentations with max-diff: The author uses a checking-account example to show how maximum difference scaling, or max-diff, can deliver finely-tuned segmentations without subjecting respondents to an onerous number of comparison questions.
Considerations in quantitative data collection in China: Conducting commercial quantitative research in China presents methodological and cultural issues that either don’t exist or that have already been solved in Western society. Researchers must take heed in this relatively-virgin territory and adapt their strategies to cater to China’s unique circumstances.

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There are 70 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

High marks: Aramark uses scannable surveys yearly to measure performance in three categories (food, service and dining environment) the results of which are used to create performance improvement plans.
Simulation, intuition & jargon: Using results from multiple computer-generated simulations, this article discusses basic statistical significance testing ideas.
Minnesota Mutual charts efficient marketing with MAPS: Minnesota Mutual combined PRIZM, VALS and NFO data with existing purchasing information to develop Mortgage Audience Profiling System (MAPS), a marketing segmentation system to reach its most critical database: potential customers. With various database and segmentation information available via computer, Minnesota Mutual’s sales attempts can be that much more effective.
Do your 'BESD' when explaining correlational results: One of the most difficult challenges facing market researchers is to explain the practical importance of statistical results. This article discusses how using a technique called the binomial effect size display can aid in communicating the importance of correlational results.
Organizing and implementing a market tracking system: There are many issues of concern that must be addressed when implementing a market tracking procedure. This article discusses some of the more important considerations that are essential to successful implementation of a market tracking system, specifically focusing on the main points important to the manager (user) of that tracking support group.

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Related Glossary Terms

Data processing: The organization of data for the purpose of producing desired information; involves recording, classifying, sorting, summarizing, calculating, disseminating and storing data.

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Related Associations

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Related Events

GARTNER BUSINESS INTELLIGENCE SUMMIT: April 12-14, 2010; Gartner will hold its business intelligence summit on April 12-14 at Mandalay Bay Resort and Casino in Las Vegas.
SKIM/SAWTOOTH SOFTWARE EUROPEAN EVENT 2010: May 26-28, 2010; Together SKIM and Sawtooth Software will hold the annual European software conference on May 26-28 in Cologne, Germany.

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