Data Collection Field Services

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: 11 Easy Ways to Improve Your Survey Response Rates: You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
Sponsored White Paper: The Devil Is in the Data: This research-on-research report explains how DMS Research profiled and examined panelists and survey respondents in detail based on their survey-taking behavior to help determine how questionnaires can be designed to gather the most accurate information from different types of respondents.
Qualitatively Speaking: Mining LinkedIn for B2B interview leads: Using the tips detailed here, researchers can harness a few of LinkedIn’s lesser-known capabilities to mine for quality prospects for in-depth B2B interviews.
When using laddering in B2B research, target your probes effectively: Responding to an October Quirk’s article on using laddering in consumer research, the author adds her own insights on how to make laddering work in the B2B setting by adjusting the process to better meet a busy professional’s mind-set.
Data Use: Telling the future from the past: predictive versus classical statistics: This article compares and contrasts predictive and classical statistics, making the case that predictive methods offer an effective way to use current data to make statements about future data.

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There are 261 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Evaluating customer service over the telephone: Shopper studies usually involve in-person visits. However, when a prospective customer is looking for a new bank, or an auto parts store at which to buy an accessory, or even a restaurant at which to dine that evening, the decision is often made from the telephone conversation. This article explores potential applications of telephone shopper studies to provide information about this aspect of service.
Supplier Side: Telephone data collection part 2: outsource it or do it yourself?: The second article in a two-part series about telephone data collection, this article examines schedule control and technology.
Five simple solutions to common telephone research problems: This article discusses ways of avoiding five basic problems in the relationship between the field service and the client that lead to mistakes in telephone research data collection. The author suggests potential ways of avoiding communication issues between the client and the field service, insufficient samples, difficulties with skip pattern instructions, problems in defining the target population and misplacement of interviewer instructions.
Avoid beauty contests, seek shopability: Recommendations for global packaging research include: focus on functionality; don’t rely on a single number; and remember that competition is the norm.
Marketers track, understand teens with syndicated studies: Marketing to teenagers can be difficult, but Teenage Research Unlimited uses self-administered questionnaires with follow-up mailings to monitor the teen market. It may be a volatile market, but companies like MTV and Seventeen Magazine have found that up-to-date information on teens can be very helpful.

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Related Glossary Terms

Data collection field services: A research service responsible for conducting a client's Interviewing project. The service provider hires and trains interviewers, conducts the interviews and edits and validates the interviewers data for a client's survey project. Also known as interviewing service.

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Related Associations

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Related Events

QUALITATIVE RESEARCH IN WEB 2.0: THE NEXT LEAP: March 25-26, 2010; The Merlien Institute will hold a workshop, themed 'Qualitative Research in Web 2.0: The Next Leap,' on March 25-26 at the Holiday Inn Berlin City - West in Berlin, Germany.
GARTNER BUSINESS INTELLIGENCE SUMMIT: April 12-14, 2010; Gartner will hold its business intelligence summit on April 12-14 at Mandalay Bay Resort and Casino in Las Vegas.

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