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Customer Satisfaction Market Research

We've grouped together all the information our site contains on customer satisfaction marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Tags: | Customer Loyalty | Customer Recovery Studies | Customer Satisfaction Studies | Repositioning Studies
| Service Quality Measurement | Warranty Card Analysis

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: Capitalizing on Customer Feedback - Creating Measurable Value from Voice-of-the-Customer (VOC) Programs
It seems like everyone is now collecting customer feedback. However, if you have already launched your customer feedback program, you have likely discovered that turning customer feedback initiatives into a highly effective, thriving VOC program is not a simple task. Creating and implementing a thriving and highly effective VOC program requires the right vision, awareness, and accountability that link the investments to the observed returns. “Capitalizing on Customer Feedback” addresses these three themes and provides the reader with examples of the principles in practice. The reader will be introduced to: new ways to think about customer feedback; top nine most popular customer feedback strategies; five steps of VOC evolution; four principles to realizing a strong return on your VOC program; two real-life case studies demonstrating the concepts in action.
How to build brand and trust without a big budget
Trust is a key driver in selecting product and service providers, which is time-consuming to earn and easy to lose. Building trust among clients and consumers depends heavily on five main elements: benevolence/concern, reliability, competence, honesty and openness.
Instant gratification drives consumer reward program preferences
Does a poor economy shape reward program preferences? A survey indicates that consumers increasingly prefer immediate benefits even when smaller rather than waiting for a larger rewards.
Apostles preach and Rebels yell - How pharma sales reps can use customer service to increase retention
Kantar Health's annual rankings of pharmaceutical companies in the U.S. and Europe indicate customer retention is the key metric in a world where building relationships with physicians has become more crucial than the sheer volume of sales visits.
How boosting your Web equity can boost your brand equity
The author offers five best practices, including testimonials and Web 2.0 tools, to improve a pharmaceutical-brand Web site’s ability to meet the needs of visitors - disease sufferer or caregiver - and in turn boost the brand’s reputation.

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Related Articles

There are 183 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Cleaning up
Miyago Co., Ltd. uses an ongoing survey to measure customer satisfaction, adjusting the survey as needed to obtain useful information.
Squeeze play
Manufacturers are caught in the squeeze between flat or declining selling prices and increases in costs for raw materials. This article discusses strategies companies can use to minimize the squeeze impact and the importance of integrating customer voice into the decision making.
Improving customer loyalty through a strategic value-focused approach
All customers are not equal, yet customer satisfaction and loyalty measurement programs are based on "average" customers. This article discusses how customer satisfaction and loyalty should focus on customers who maximize the company's financial return.
A better customer satisfaction scale
Traditional rating scales used for customer satisfaction measurement have significant weaknesses when used in practical situations. This article discusses customer satisfaction scales, including one that is more straightforward than traditional scales.
GTE tracks business customer approval with BCGS
Customers don’t always let businesses know they are dissatisfied. GTE implemented two survey programs, using both quantitative and qualitative research to track customer satisfaction levels on an on-going basis.

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