Consumer Market Research

We've grouped together all the information our site contains on consumer marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... March 2010: News and notes on marketing research: what Twitter reveals about mood and food; Domino's pizza revamp; Alice.com online storefronts
Using online behavior to measure the travel industry’s recession-based injury and recovery: An examination of Web search-related data from 2007 to 2009 charts the travel industry’s recession-induced slump and points at a possible turnaround in the offing.
Why rankings may be better than ratings: Does asking them to rank rather than rate give a clearer picture of consumers’ opinions about brands? And, are researchers themselves to blame for the problem of straightlining? This article aims to answer both questions.
2009 shakes up America's favorite movie stars: America's top 10 favorite actors include some who have stood the test of time and some who are hot right now - especially as defined by the Hollywood Foreign Press.
Brazilian hair care firm Beleza Natural thrives by keeping close to its roots: On-site visits help researchers understand the icons and ideals used by a Brazilian hair care firm to both inspire and form a bond with its working-class customers.

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There are 141 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A recommended approach: The article argues for analytical approaches that are more comprehensive than a customer-centric approach and offers two examples, one which involves understanding the impact of marketing communications on brand purchases and the other which involves understanding the basis of brand choice.
Discrete choice experiments and traditional conjoint analysis: This article is based on a presentation by the author to the Sixth Annual International Air Transport Association Market Research Conference in Geneva, Switzerland, on December 8, 1998. This article discusses discrete choice experiments and traditional conjoint analysis, including a review of the history of choice experiments and comparison of choice models with traditional conjoint analysis.
Focus groups shape successful ad campaign for Oasis Laundries: After using customer feedback to better its product, Oasis Laundries used focus groups with multiple target customer types to develop its ad campaign. Customer surveys are used on an ongoing basis to determine location-specific preferences.
Lighting a different path: Coleman used a variety of qualitative research techniques to find new areas of business and revenue.
Trade Talk: A look at our new look; going ethno in San Fran: Background on the redesign of Quirk’s and a summary of highlights from the ethnographic research-related programming at the 2004 IIR Market Research Event.

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Related Glossary Terms

Advertising research: The category of research involving advertising and including research on ad concepts, design, exposure, recall, communication, persuasion, response and sales response.
Consumer research: Study that yields information about the motives and needs of different classes of product users, buyers or decision makers.

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Related Associations

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Related Events

REINVENTING CPG AND RETAIL SUMMIT: March 22-24, 2010; IRI will hold its annual summit, themed 'Reinventing CPG and Retail,' on March 22-24 at the J.W. Marriott San Antonio Hill Country in San Antonio.
SOCIAL MEDIA - THE NEW FRONTIER OF CUSTOMER FEEDBACK: March 23 at 12 p.m. CDT, 2010; The AMA will host a complimentary 45-minute Webinar, sponsored by Allegiance, themed 'Social Media - The New Frontier of Customer Feedback: Five Ways to Turn Social Media Feedback Into Gold,' on March 23 at 12 p.m. CDT.

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