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Competitive Intelligence Market Research

We've grouped together all the information our site contains on competitive intelligence research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Tags: | Competitive Intelligence | Competitor Analysis Evaluation | Competitor Customer Research
| Market and Category Evaluations | Mystery Shopping | Product/Sample Pick-Up | Social Media Mining

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How CiCi’s Pizza used mystery shopping to set company-wide standards/evaluation metrics
CiCi’s Pizza commissioned a mystery shopping study to identify ways employees could help guests feel welcome and establish corporate standards by which performance could be measured - including know-your-name service and satisfying special requests.
In Case You Missed It... March 2010
News and notes on marketing research: what Twitter reveals about mood and food; Domino's pizza revamp; Alice.com online storefronts
Qualitatively Speaking: Mining LinkedIn for B2B interview leads
Using the tips detailed here, researchers can harness a few of LinkedIn’s lesser-known capabilities to mine for quality prospects for in-depth B2B interviews.
Detecting and eliminating racial profiling and unfair sales practices in consumer lending
Unfair treatment and inappropriate sales in financial institutions often negatively impact minorities and those less knowledgeable about financial products. Market research can help banks guarantee fair treatment of minority and non-minority consumers applying for credit and also help ensure sound sales and service practices to improve the consumers’ ability to make appropriate decisions.
Liven up your qualitative with these online solutions
A qualitative researcher looks at seven Web-based tools, from in-situ narrations to virtual communities, that can help marketers get fresh views and insights on their target consumers.

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Related Articles

There are 62 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Blueprints to successful concept development
The second of a two-part series on successful concept development, this article explains the tactical process and specific qualitative and quantitative tools for evaluating and enhancing concepts that lead to products consumers will love.
Market intelligence versus marketing research
The article puts forth a scheme for organizing a company’s market intelligence systems and processes.
Part of the mix
Many marketing professionals have little knowledge of or experience with mystery shopping. This article discusses mystery shopping, including what it is, objectivity and the quality of shoppers, and how it is effective.
Improve the customer experience
The author lists five issues to consider when developing and deploying a mystery shopping program and provides steps to take in order to secure consistent, worthwhile data.
Mystery shopping for manufacturers: What's happening at retail?
Mystery shopping is a key method used by many manufacturers to obtain objective information regarding what is actually happening at the retail level. This article discusses mystery shopping as a useful tool for manufacturers to fine-tune their training programs and incentivize salespeople.

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Related Glossary Terms

Competitive Intelligence (CI)
A systematic program for gathering, analyzing, and managing external information that can affect your company's plans, decisions, and operations.

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Related Discussion Topics

How does one analyze subconscious decision making?
05/01/2008 by Ad Johnson
What type of Competitive Intelligence?
03/27/2008 by Lisa Deforey
Preferred competitive intelligence vendors?
03/26/2008 by Heath Row

Related Events

SOCIAL MEDIA - THE NEW FRONTIER OF CUSTOMER FEEDBACK
March 23 at 12 p.m. CDT, 2010
The AMA will host a complimentary 45-minute Webinar, sponsored by Allegiance, themed 'Social Media - The New Frontier of Customer Feedback: Five Ways to Turn Social Media Feedback Into Gold,' on March 23 at 12 p.m. CDT.
QUALITATIVE RESEARCH IN WEB 2.0: THE NEXT LEAP
March 25-26, 2010
The Merlien Institute will hold a workshop, themed 'Qualitative Research in Web 2.0: The Next Leap,' on March 25-26 at the Holiday Inn Berlin City - West in Berlin, Germany.

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