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Competitive Intelligence Market Research

We've grouped together all the information our site contains on competitive intelligence research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Tags: | Competitive Intelligence | Competitor Analysis Evaluation | Competitor Customer Research
| Market and Category Evaluations | Mystery Shopping | Product/Sample Pick-Up | Social Media Mining

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Cracking the code of social media data analysis
While analyzing data from social media is something new to researchers, one way of extracting meaning from the data isn’t. Old-fashioned coding - with an assist from technology, of course - is an approach that can generate useful insights and bring clarity to a seemingly murky process.
In Case You Missed It... August 2010
News and notes on marketing and research: teen driving trends; Boomer online profile; Americans' tastes changing
The road ahead for marketing and advertising research
A survey of ARF members sought to identify some of the necessary traits the industry needs to develop and maintain in order to thrive and also looked at the topics and trends coming down the pike.
Thoughts on sampling and weighting in social media research
When analyzing data from social media, the choice of a sampling plan depends on the purpose of the research and how those results will be used afterwards. The author discusses three options and some of the issues surrounding the use of data from social media.
Trade Talk: Book helps make sense of measuring social media
Quirk's Editor Joe Rydholm reviews Jim Sterne's 2010 book, Social Media Medics.

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Related Articles

There are 62 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

21st century mystery shopping
From digital photos to e-mailed reports, the mystery shopping process is benefiting from advances in technology.
Research encourages a comprehensive re-design of Blue Nun packaging
After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.
The importance of a pretest in mystery shopping
Once approved to conduct a mystery shopping program, a client may wish to do so immediately. While it would be easy to throw the program out to the field, doing so would not be in anyone’s best interest. This article discusses pretests, including their importance and how to conduct them.
Sharing a common purpose
People's Bank employed on a variety of research tools to make sure its service was up to customer standards, including an annual mailed survey of checking account holders, focus groups at branch locations and an ongoing mystery shopping program.
Software Review: Audithost
Mystery shopping coordination software gives researchers a sought-after way to ensure the integrity of mystery shopping results.

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