Business-To-Business Marketing Research

We've grouped together all the information our site contains on business-to-business market research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific category below.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Why researchers should embrace risk: Continuing his series of articles on best practices in marketing research, Brett Hagins draws from in-depth interviews - and insights from a researcher at 3M - to argue that the ability to take a risk belongs in the skill set of all powerhouse research departments.
Ever the skeptics: tips for dispelling doubt in employee research: Trust is a primary obstacle in conducting focus groups with employees. The author offers 12 tips to help researchers create an environment that fosters security, honesty and openness.
Interviews with pediatricians found mistrust of pharma firms’ CRM and SFA programs: While customer relationship management and sales force automation programs can be a boon for pharmaceutical companies, the author’s research shows that they may also be alienating the very audience they are meant to exploit: doctors.
Determining the return on research can be tricky but is worthwhile: Continuing his article series on demonstrating the value of research, Brett Hagins draws from a larger study of Quirk’s readers and in-depth interviews with client-side researchers to explore the merits and methods of quantifying the economic value of research.
Let your research shine with creative media deliverables: Are drab reporting techniques curtailing your research results? Traditional summaries are often glanced at and then shelved away. By incorporating creative media deliverables - from videos that go viral to research rollout events - the authors suggest ways to produce research results that pop.

See more articles on this topic

There are 104 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Accountemps relies on surveys to keep tabs on personnel: For Accountemps, a temporary-help service, research was needed to improve the productivity of its workers. Vice presidents and personnel management were surveyed to find helpful hints on how to improve productivity.
Conjoint analysis valuable in business-to-business research: Conjoint analysis is popular in consumer marketing research. This article discusses conjoint analysis, a sophisticated form of trade-off analysis found to be particularly effective in studies involving product development strategies that are technical.
Leaping the barriers of time and distance: VeriFone used international quantitative research to assess the viability of a new product.
Hear from the right people: Business-to-business focus groups present unique challenges, such as technically complex subjects and dominant respondents. Strategies are outlined for solving these and other problems, including issues related to incentives and client sponsorship of research.
Make your next B2B study a success: Business-to-business (B2B) market research offers challenges not typically experienced with consumer research. This article offers tips to make your next B2B study a successful and even pleasant experience.