Auto Industry

We've grouped together all the information our site contains on market research and the auto industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Tags: | Automotive | Automotive Aftermarket | Car Clinics

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

For shuttered car dealerships, poor satisfaction scores often portended the end of the line: A comparison of satisfaction and sales data shows that as auto dealers find themselves fighting harder and harder for revenues from car sales and repair work, the importance of maintaining customer satisfaction looms large.
When using laddering in B2B research, target your probes effectively: Responding to an October Quirk’s article on using laddering in consumer research, the author adds her own insights on how to make laddering work in the B2B setting by adjusting the process to better meet a busy professional’s mind-set.
How online observational techniques help qualitative researchers keep pace with the speed of consumers: Honda (UK) used Web-based usability and ethnography techniques to fine-tune the interface of its Web site’s used-car-buying section, allowing it to make a number of adjustments and better understand car seekers’ preferences.
Trade Talk: Eisenberg book looks at why we buy
In Case You Missed It... October 2009: News and notes on marketing and research: Tide Basic; Buick revamps brand image; track-happy consumers

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There are 25 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A fickle but valuable segment: First-time car buyers are hard to entice but can provide a valuable source of ongoing sales. The article summarizes results from a Polk study that explored the various factors that motivate these consumers.
Driven to satisfy: The Auto Club of New York (ACNY) surveyed 2,500 of its 1.1 million members via mail to obtain feedback on service quality and to provide an evaluation to management. The research helped ACNY prioritize quality improvement programs and allocate resources.
On the right track: General Motors sent buyers of new GM cars and trucks a mailed customer satisfaction survey six months after the purchase of their vehicle to measure customer satisfaction with the services of the dealer who sold the car or truck and satisfaction with the vehicle. Survey results were tabulated and reported monthly to each dealer as part of GM's Customer Satisfaction Index (CSi) program.
On the satisfaction superhighway: Subaru uses Web reporting with seven field region offices, 135 field staffers and 600 dealers to gauge levels of customer loyalty and to rank dealerships.
Igniting the Sunfire: Pontiac used qualitative research to develop advertising for the new Sunfire. Specifically, respondents created 20” x 20” collages prior to the focus group that reflect their relationship with their car.

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Related Glossary Terms

Car clinic: A car clinic generally involves recruiting people to a central location to view, touch and feel either a specific vehicle, or class of vehicles, and to provide detailed and specific feedback on such things as features and benefits, value, price, product positioning, product utility, specific functionality, or styling.

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Related Associations

ESOMAR

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Related Events

MRA FALL CONFERENCE: November 10-12, 2010; The Marketing Research Association will hold its annual fall education conference on November 10-12 at Walt Disney World in Orlando, Fla.

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