Auto Industry

We've grouped together all the information our site contains on market research and the auto industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Tags: | Automotive | Automotive Aftermarket | Car Clinics

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... August 2010: News and notes on marketing and research: teen driving trends; Boomer online profile; Americans' tastes changing
When your consumers are talking online, here are some tips on how to listen: User-generated content is everywhere these days. But how do you make sense of the chatter? One successful approach outlined by the author is to analyze what’s being said and use the findings as a springboard for more rigorous research.
In Case You Missed It... May 2010: News and notes on marketing research: L.L. Bean uses students to take new line to the streets; GM launches test-driving facilities; green trends over the next decade
Insights from video diaries help Midas in its drive for better customer service: Securing buy-in from influential franchisees was just one of the benefits that Midas researcher Garry Rosenfeldt reaped when he turned to qualitative research to develop a new service model.
For shuttered car dealerships, poor satisfaction scores often portended the end of the line: A comparison of satisfaction and sales data shows that as auto dealers find themselves fighting harder and harder for revenues from car sales and repair work, the importance of maintaining customer satisfaction looms large.

See more articles on this topic

There are 25 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using virtual reality-based conjoint to capture the voice of the customer: When demand for a new product is highly uncertain and prototypes are expensive to develop, a research approach where potential customers evaluate hypothetical products can be extremely useful. This article describes use of TradeOff VRTM, which combines conjoint analysis and virtual reality to obtain customer feedback regarding the product design and planning process for a new Volvo truck.
A fickle but valuable segment: First-time car buyers are hard to entice but can provide a valuable source of ongoing sales. The article summarizes results from a Polk study that explored the various factors that motivate these consumers.
Natural group interviewing revisited: This article updates a previous article published in Quirk's Marketing Research Review in the December, 1988 issue: "Natural Group Interviewing" by David Pagnucco and Robert Quinn. Natural group interviewing takes into account the explicit interactions that occur in groups of two or more individuals who may play a role in a purchasing decision making process. The Automotive Research Group of Maritz Marketing research included the natural group interviewing (NGI) concept as part of three major product clinics. This article addresses approaches to gathering quantitative and qualitative data when using NGI and issues related to respondent show rates and recruiting when using NGI.
Driven to satisfy: The Auto Club of New York (ACNY) surveyed 2,500 of its 1.1 million members via mail to obtain feedback on service quality and to provide an evaluation to management. The research helped ACNY prioritize quality improvement programs and allocate resources.
Campaigning for the outdoors: In its quest to be seen as an environmentally friendly oil company, Chevron has had a print and TV campaign, called “People Do.” Communicus, a Santa Monica, Calif., research firm conducts wide-ranging telephone interviews that mask the study’s sponsor and its advertising focus. Respondents give ratings, impressions, and purchase information for a number of companies and their advertising. Re-interviews are done a year later to test ad effectiveness.