Agriculture

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There are 8 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Agri-marketers direct mail with syndicated study

With direct mail being used more and more in the agriculture industry, farm equipment, seed, and chemical marketers are seeking answers to questions about how farmers are receiving their messages. This article discusses the findings of Mail Monitor, a syndicated study that compiles the reactions of farmers in 12 states to the direct mail they receive, including level of readership and action taken for each piece, its size and carrier type and the quantity of mail farmers receive.

Telefocus technique "replaces" focus groups for firm's ad testing

Funk Seeds International, a worldwide seed operation headquartered in Bloomington, Ill., no longer gathers focus groups in a common location. As of three years ago, the company now connects all focus group participants through the telephone. The technique is cheaper and easier.

A Mississippi trade organization uses research to help its farm-raised catfish catch on with consumers

The Catfish Institute uses an ongoing telephone study with hundreds of households in different regions of the country, research regarding catfish nutrients, a regular survey of retailers in 12 markets nationwide, and focus groups in its marketing efforts.

Agricultural research in Asia

Agricultural research in Asia is particularly challenging for multinational companies in the agriculture industry. By way of example, this article discusses how to conduct successful agricultural research in Asia.

Evaluating the impact of a great idea

The Propane Council turned to research to prioritize and fund new technologies in the agricultural industry. Quantitative and qualitative studies with growers and producers were key.

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