Using Translation And Interpreting Services In Marketing Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

By the Numbers: Make your international phone interviews successful in any language

When conducting international telephone interviews, choose your vendor carefully, the author says. Look for experience, native-speaking interviewers, flexibility, attention to detail and the use of in-language monitoring.

Considerations in quantitative data collection in China

Conducting commercial quantitative research in China presents methodological and cultural issues that either don’t exist or that have already been solved in Western society. Researchers must take heed in this relatively-virgin territory and adapt their strategies to cater to China’s unique circumstances.

Use care, preparation when conducting medical qualitative research

Because medical market research respondents are not self-selecting, qualitative researchers are advised to take time to learn about their needs and limitations - emotionally and physically - and do what they can to meet respondents as they are.

An overview of business-to-business research in China

The authors outline a brief history of business-to-business research in China and then explore trends in the use of various techniques while offering tips on what kinds of information can be obtained through research.

By the Numbers: How to avoid language problems in international IT research

Using five brief case-study examples, this article looks at problems that can crop up when fielding international studies in technology industries.

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Related Articles

There are 2 articles in our archive related to this topic.

Success in any language

The article covers the costs, purposes and reasons for working with a translation firm. Tips are offered to get the most out of the partnership.

Qualitatively Speaking: Ten tips for using interpreters in international research

How to maximize the effectiveness of your interpreter, including advice on topics such as eye contact, where and when to pause and how to prepare yourself and the interpreter.