How To Conduct Depth Interviews

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Interviews with pediatricians found mistrust of pharma firms’ CRM and SFA programs: While customer relationship management and sales force automation programs can be a boon for pharmaceutical companies, the author’s research shows that they may also be alienating the very audience they are meant to exploit: doctors.
Qualitatively Speaking: The focus group vs. in-depth interview debate: The author consulted 20 qualitative researchers to get their answer to the age-old question: Which is better, the focus group or the IDI? The answer, of course, is: it depends.
Seeking to enter a crowded market, a pharmaceutical company used research to understand the needs of osteoporosis sufferers: In-depth qualitative with patients helped determine how to position a new brand in the osteoporosis category by uncovering the emotional issues underlying the seeking of treatment and living with the effects of prescription medicines.
War Stories: True-life tales in marketing research.
All together now: How client participation can enrich research: The division of labor between research vendors and research clients can sometimes be a detriment to a research project, as the client's knowledge of the industry is underutilized. The author suggests that in certain cases, greater insight can be gathered through increased client participation.

See more articles on this topic

There are 38 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Finding a clear path to new ideas: Delphi interviews - in which non-competing professionals whose areas of expertise have been identified as having an impact on a potential research project’s objectives - can serve as vehicle for uncovering new and unexpected ideas and strategies.
Online research: playing to the Web's strengths: A company conducted online focus groups to learn about the relationship between its product and GenXers. In addition, the company conducted face-to-face focus groups.
If Freud had been a market researcher...: The author explores and explains the thinking behind morphological market and media research, which aims to take into consideration the influence of the unconscious of all parties in the research process - respondent, researcher and client. Advice is given on how to conduct an in-depth interview or focus group using morphological practices.
Berry inspired: Finlandia used one-on-one interviews in the development of a new product: Arctic Cranberry vodka.
Go in-depth with depth interviews: Market researchers have several methods at their disposal. Using three case studies as examples, this article discusses when to use the depth interview as a research method. The article also discusses conducting depth interviews.