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Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

Five low-budget market research approaches

Is your research department facing a shrinking budget? Stretch those scarce dollars by mining your company’s archive of past projects, trolling the Web for free or low-cost studies, doing some interviewing yourself, tagging along on an omnibus survey or distributing self-administered questionnaires.

Related Articles

There are 9 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The future is now

Banco Interfin used two waves of quantitative research to identify its target customers and determine what might motivate them to choose its pension program over those offered by competitors.

Omnibus study looks at senior lifestyles

Mature Marketing and Research used an omnibus study to investigate the attitudes and priorities of consumers 50 and older, a segment of the population moving into the spotlight as Baby Boomers hit the "big five-o."

Going for the gold

Mannington Resilient Floors used several research strategies to develop its successful flooring product. In addition to a telephone survey, Mannington used HTI Custom Research's monthly mail omnibus study to determine some basic purchase dynamics and the demographics of purchasers of floor coverings. Consumers were asked about their level of satisfaction with different kinds of floor coverings and what the coverings’ strong and weak points were. Mannington also studied retailers and others in the trade to gauge perceptions compared to its competitors and to determine how to increase and improve its industry profile.

Supplementing omnibus data paints clearer picture of Polish market

Macro International combined its qualitative results with cross-sectional omnibus results to obtain valuable insight into the Polish woman.

Omnibus studies are a popular research method

Researchers use various types of omnibus studies - these differ in the mode of data collection, type of respondents and frequency. For example, there are omnibuses which are conducted by mail, telephone and in-person; some sample consumers while others interview businesspeople. This article describes how several companies and organizations have used ICR Survey Research Group’s telephone omnibus to explore various research questions. The author also discusses some limitations of using its ominibus service.

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