Marketing Research And Lifestyle Clustering

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Clarifying the numbers: While the buying power of gay consumers has been well-documented, the authors argue that the actual size of the market and its various sub-markets has been subject to inaccuracies. The article explores the reasons behind some of these numbers and attempts to clarify more accurate estimates.
With Boomers, the time is now: Profiles Boomers as consumers and offers four ways to segment this large and powerful group.