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Resources For Focus Group Moderator Training

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Ever the skeptics: tips for dispelling doubt in employee research
Trust is a primary obstacle in conducting focus groups with employees. The author offers 12 tips to help researchers create an environment that fosters security, honesty and openness.
Qualitatively Speaking: The focus group vs. in-depth interview debate
The author consulted 20 qualitative researchers to get their answer to the age-old question: Which is better, the focus group or the IDI? The answer, of course, is: it depends.
What effect does tabletop shape have on focus group dynamics and client viewing?
After circumstances forced him to conduct focus groups using a circular table, the author began investigating other table configurations to gauge their impact on the qualitative process.
When using laddering in B2B research, target your probes effectively
Responding to an October Quirk’s article on using laddering in consumer research, the author adds her own insights on how to make laddering work in the B2B setting by adjusting the process to better meet a busy professional’s mind-set.
Why online focus groups can work for B2B research
The author outlines 13 strengths of online focus groups for B2B research, including their ability to easily assemble far-flung and specialized audiences, and opines on how the method might evolve to keep pace with changes in technology.

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Related Articles

There are 6 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitatively Speaking: Ten qualities for qualitative researchers
From making a good first impression with respondents to being good listeners, effective moderators must possess these 10 traits.
The rules change when conducting focus groups for business to business research
Given the idea that “people are people,” one might assume that the strategies used for consumer focus groups would apply to business-to-business focus groups, but this is not the case. This article offers strategies and considerations for conducting business-to-business focus groups, including playing dumb, allowing the client in the group room, anonymity, confidentiality and a quantitative follow-up.
The metamorphosis of a qualitative researcher
A newly-minted qualitative researcher chronicles her path to becoming a moderator and notes the teachers she learned from, their lessons, and the other attributes a successful moderator needs.
Qualitatively Speaking: What do the Grateful Dead and moderating have in common?
Moderators must be able to improvise, master non-verbal communication and be sensitive to cues from those around them, just like the members of jam bands like Phish or the Grateful Dead.
Qualities of a Master Moderator
A key element in focus group success is the moderator. This article focuses on qualities of “Master Moderators”—those who have mastered the key skills and techniques that lead to effective group interactions.

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Related Events

RIVA COURSE 303: ADVANCED MODERATING
September 20-22, 2010
RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on September 20-22 in Rockville, Md.
RIVA MASTER MODERATOR CERTIFICATE PROGRAM EXAM
October 22, 2010
RIVA Training Institute will hold its Master Moderator Certificate Program Exam on October 22 in Rockville, Md.
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