Articles And Resources Related To Focus Group Facilities

We've grouped together all the information our site contains on Focus Group Facilities to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Ever the skeptics: tips for dispelling doubt in employee research: Trust is a primary obstacle in conducting focus groups with employees. The author offers 12 tips to help researchers create an environment that fosters security, honesty and openness.
Qualitatively Speaking: The focus group vs. in-depth interview debate: The author consulted 20 qualitative researchers to get their answer to the age-old question: Which is better, the focus group or the IDI? The answer, of course, is: it depends.
What effect does tabletop shape have on focus group dynamics and client viewing?: After circumstances forced him to conduct focus groups using a circular table, the author began investigating other table configurations to gauge their impact on the qualitative process.
When using laddering in B2B research, target your probes effectively: Responding to an October Quirk’s article on using laddering in consumer research, the author adds her own insights on how to make laddering work in the B2B setting by adjusting the process to better meet a busy professional’s mind-set.
Why online focus groups can work for B2B research: The author outlines 13 strengths of online focus groups for B2B research, including their ability to easily assemble far-flung and specialized audiences, and opines on how the method might evolve to keep pace with changes in technology.

See more articles on this topic

There are 19 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Considerations for choosing qualitative research facilities: Choosing the correct qualitative research facility is a key decision when planning market research. Mark D'Alessio, the managing director of Focus Plus, outlines many of the essential criteria to think about.
Diary of a moderator: Part II of the moderator diary series, this article continues the entries of one moderator's diary, providing a composite of a typical week.
A guide to writing and evaluating qualitative research proposals: This article is adapted from the author’s upcoming textbook Qualitative Market Research: A Comprehensive Guide to Best Practices. The article’s guidelines for writing and evaluating qualitative research proposals include a discussion of unethical proposal practices.
Focus on their needs: Concrete advice on how to tailor the focus group process to mature respondents, including tips on paying incentives, the availability of restrooms and the kinds of meals and snacks to serve - or not serve!
No-shows? No problem: Sometimes a focus group has too many no-shows — and for no apparent reason. This article discusses no-shows and estimating show rates for focus groups.