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Resources For Ethnic Market Research

We've grouped together all the information our site contains on Ethnic Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Firms are going multi-platform to get their messages out to multicultural youth
Using examples from brands like Hot Pockets, McDonald’s and Dr. Pepper, the author shows how some marketers are seizing on Web- and mobile-based methods to target Hispanic and African-American youths.
How to boost your multicultural intelligence
David Morse offers several ways - many of them free - for firms to increase their knowledge of and familiarity with the needs and buying habits of multicultural consumers.
Brazilian hair care firm Beleza Natural thrives by keeping close to its roots
On-site visits help researchers understand the icons and ideals used by a Brazilian hair care firm to both inspire and form a bond with its working-class customers.
No offense: Do Hispanics rate products higher because they're Hispanic?
Latinos are going cellular. Can we?
The industry faces a number of obstacles in attempting to conduct cell phone research with Latino consumers. Despite these hurdles, the decline in landline phone usage may force researchers to develop cell phone-based research programs to keep a growing and important market segment accessible for research.

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Related Articles

There are 77 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Psycho-socio-cultural Hispanic research
Psycho-socio-cultural research is considers psychological, sociological and cultural theory when addressing market problems across cultures. It merges what is known about people, societies and cultures with empirically-gathered data about specific attitudes, behaviors and beliefs. This article addresses the importance of considering psycho-sociocultural variables in the design and interpretation of quantitative and qualitative research involving Hispanic groups.
Getting started in Asian-American market research
There are many aspects of the Asian-American segment that marketers find difficult to understand and may use as an excuse to avoid researching this segment. This article provides answers to some of the basic questions commonly asked by marketers who are ready to make a commitment to researching Asian-American consumers but don’t quite know where to start.
Hispanic marketing Q&A
The author presents, in question-and-answer style, an examination of a number of issues related to Hispanic marketing, including how Hispanic consumers experience grocery shopping, the effectiveness of a culture-specific communication approach, and the role of corporate responsibility in Hispanic marketing.
When a Hispanic is not a Hispanic: issues in conducting Hispanic qualitative research
This article addresses the intricacies of identifying Hispanic respondents for qualitative research and continues with suggestions for culturally appropriate recruitment, facilities and language interpretation.
By the Numbers: Fielding ethnic research? The success is the details
From interviewing to coding, an ethnic research project involves the same procedures as a general-market project, but it truly benefits from a seasoned researcher’s knowledge of and experience with multicultural respondents.

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