Posted December 15, 2016 Report this job.
Sr. Research Manager, Brand & Consumer Experience
GfK, Brand & Consumer Experience | NY, US
Salary: Other / Not Specified
DOE
Position Description:
The Senior Research Manager in Brand and Customer Experience Research independently handles specific project phases and may implement entire projects with general oversight from a Vice President or Research Director. The Sr. Research Manager is able to do complex technical tasks and can manage complex projects. You will be expected to focus on several areas of specialization and have an interest in Brand & Customer Experience research in Healthcare (Pharma/Biotech/Medical Devices).
You should have mastered several technologies and be willing to rapidly master several more, including GfK's online portal software, statistical analysis software package, Excel and Visual Basic for Applications, which you will use to complete project tasks and serve as a resource for others is a must.
We may consider individuals with less experience for the Research Manager position.
Essential Duties and Responsibilities:
• With the Vice President or Research Director, meet with clients to understand key business questions and discuss research techniques to meet research needs.
• Accurately and efficiently writes questionnaires with programming and tab notes, using the questionnaire library.
• Creates tab and banner plans.
• Learns programming and creates programs that automate tasks on the GfK portal, in Excel or using SPSS. Some programming experience is needed, as well as an eagerness to learn.
• Serve as liaison with project management staff to monitor the implementation of projects.
• Ensures questionnaires are programmed accurately by performing quality assurance function.
• Ensures data is collected and delivered accurately by effectively managing the data collection process on assigned studies (making sure interviewing is on schedule and quotas are filling).
• Proofs tables and analytic services output to ensure accuracy.
• Designs PowerPoint slides for each survey question or section, using prior reports and adding new design elements.
• Proofs report data to ensure accuracy.
• Writes analysis text in reports that will be reviewed and may be edited by senior researchers.
• Work with senior researchers to support the Key Account Managers with sales activities, such as project specifications, pricing, or sections of proposals.
• Organizes and documents all projects communication in common folder.
• Monitors project budgets and timelines; alerts Sr. team members when project will go out of budget/timeline.
Experience and Skills:
• Minimum of 5 years related work experience in market research.
• Analysis experience desired.
• Strong project management skills.
• Must possess excellent communication skills.
• Ability to work independently
• People interaction: Must be able to work effectively in a team environment.
• Proficient in MS Word, Excel, PowerPoint and programming languages like SPSS or other statistical packages or Visual Basic for Applications.
Education: BA/BS in Marketing or related degree, or equivalent combination of education and experience.
We offer a very competitive salary commensurate with your experience.
EOE/M/F/V/D
GfK, Brand & Consumer Experience
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