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Quirk's Marketing Research Review Articles

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* By the Numbers: Make your international phone interviews successful in any language

Issue
December 2009
Author
Pam Bruns
Abstract
When conducting international telephone interviews, choose your vendor carefully, the author says. Look for experience, native-speaking interviewers, flexibility, attention to detail and the use of in-language monitoring.

* Considerations in quantitative data collection in China

Issue
November 2009
Author
David Ying Hon Ho
Abstract
Conducting commercial quantitative research in China presents methodological and cultural issues that either don’t exist or that have already been solved in Western society. Researchers must take heed in this relatively-virgin territory and adapt their strategies to cater to China’s unique circumstances.

* Use care, preparation when conducting medical qualitative research

Issue
June 2009
Author
Mary S. Hurley
Abstract
Because medical market research respondents are not self-selecting, qualitative researchers are advised to take time to learn about their needs and limitations - emotionally and physically - and do what they can to meet respondents as they are.

* An overview of business-to-business research in China

Issue
November 2008
Authors
Matthew Harrison and Alaric Fairbanks
Abstract
The authors outline a brief history of business-to-business research in China and then explore trends in the use of various techniques while offering tips on what kinds of information can be obtained through research.

* By the Numbers: How to avoid language problems in international IT research

Issue
November 2008
Author
Julia Lin
Abstract
Using five brief case-study examples, this article looks at problems that can crop up when fielding international studies in technology industries.

* Effective qualitative research in China requires understanding of customs, cultures and techniques

Issue
November 2008
Author
Steve Richardson
Abstract
In addition to a general overview of conducting qualitative research in China, the author presents tips on why certain techniques work or don't work and also offers guidelines on how to select a research firm when working in China.

* Maintaining qualitative research standardization in spite of cultural differences

Issue
November 2008
Authors
Theresa Schreiber and Daryl Gilbert
Abstract
Many aspects of conducting international qualitative can be problematic, from translation to recruitment. The authors provide strategies for dealing with these and other topics and argue that careful planning and a focus on communication are keys to success.

* Do you know where your data came from?

Issue
November 2007
Author
Karl Feld
Abstract
Drawing from his experience gathering data in far-flung and often remote locales, the author offers several guidelines and tips for making sure that the contractors and subcontractors you work with for overseas data collection employ rigorous and verifiable data collection methods.
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