••• text analytics
Lexalytics releases text analytics add-in for Excel
Filter by NPS, connect to SurveyMonkey
Boston-based text analytics solutions firm Lexalytics has released Semantria for Excel 5.0, a text analytics add-in for Microsoft Excel. It allows market research professionals and business analysts to analyze structured and unstructured survey data generated from third-party online survey companies or formats like SPSS or Triple-S XML. Users can: filter by Net Promoter Score based on survey responses and correlate those scores to the unstructured data of actual customer or employee comments; connect to SurveyMonkey to import survey data for quick analysis; determine sentiment – the positive, negative or neutral tones to each theme, entity and category em-bedded in the content to better understand market position; customize or tune each feature, including categorization, context determination, entity extraction and sentiment analysis; analyze content in a majority of languages spoken worldwide; automatically extract entities, i.e., people, places, companies, brands, @mentions, #hashtags and job titles from content to see who or what is most talked about and who is not; and create data visualizations with reports, word clouds, graphs, charts and more. It is currently available and compatible with the latest version of Excel for Windows.
••• segmentation
IRI and SSI alliance targets purchase behaviors
A focus on Millennials
Chicago researcher IRI has formed a new alliance with Survey Sampling International (SSI), Shelton, Conn., through which SSI’s U.S. consumer panelists can be classified by IRI’s consumer and shopper segmentations, such as e-commerce behavior with IRI e-ShopperLink and the purchase dynamics of Millennials with IRI MillenniaLink to create on-demand, targeted and personalized analyses.
For the past two years, IRI conducted surveys among Millennials and online shoppers to understand motivations among these groups of consumers, who are increasingly important to manufacturers and retailers. Through SSI’s on-demand targeting capabilities, IRI will now be able to classify respondents from SSI’s panel into various segments of the population based on their characteristics of actual behavior in virtually real time, followed immediately with more in-depth questions intended to address specific business issues.
To understand differences within this group, IRI surveyed Millennials from the United States about their attitudes and behaviors across all facets of their lives. IRI’s research revealed that Millennials fall into six targetable segments that offer different leverageable opportunities for manufacturer and retailer business growth. The six segments reflect an array of lifestyle attitudes, social connection, confidence, health and wellness, financial habits, shopping styles, and digital savvy that exist among Millennials.
According to a BI Intelligence report, e-grocery sales are expected to grow by 21 percent annually through 2018. Companies that want to harness that growth will require a keen eye toward targeting the right people, in the right way, with the right product offerings and messages. IRI updated its survey among U.S. consumers about their online shopping attitudes and behaviors to improve understanding of online trends for CPG manufacturers and retailers. Through the survey results, IRI identified six segments that reflect an array of online shopping attitudes, drivers, shopping styles and mobile usage for shopping online for specific grocery categories.
By expanding IRI’s e-ShopperLink and MillenniaLink segmentation data to SSI panelists, marketers can con-duct a range of survey types such as concept and product testing and ad testing. By classifying consumers based on IRI’s syndicated segmentations, CPG clients will have more flexibility in the types of surveys and questions they can ask and a broader, more targeted base of potential respondents.
••• Briefly…
Canada-based text analytics software firm Provalis Research has released QDA Miner 5 (Qualitative Data Analysis). This version provides enhanced data portability, better analysis of unstructured text and increased visualization capabilities.
U.K. software firm company Sensum has launched the next generation of its Sensum Insights neuromarketing solution, which now includes facial recognition, eye-tracking and implicit testing technology to help brands build a 360-degree view of audience’s emotional responses to content, experiences and products.
Kantar Media, London, and VINEX, a group of Netherlands online publishers, have delivered a new panel for Internet audience measurement, replacing the previous Internet measurement contract operated by GfK. The panel (Project NOBO), which uses technology from comScore and Kantar Media to measure online behavior on browsers and apps, is the result of an alliance between VINEX and SKO, a Netherlands TV and video ratings body. The new panel includes all Internet traffic and page content from participating publishers, with other sites to be added in early 2017, including Facebook, Google, Netflix and YouTube.
Experian Marketing Services, New York, has partnered with Boulder, Colo., social media insights firm Spo-tRight to provide Social Media Analysis, a visualization tool that uses Experian’s consumer demographic and lifestyle data and SpotRight’s social media relationships to help marketers better understand the social influence, brand behavior, following activity, competitor overlap and demographic information of their target audiences.
www.experian.com/marketing-services
Oslo, Norway, research firm Confirmit has partnered with U.K. video intelligence software firm LivingLens to offer video capture and analysis within Confirmit Horizons for market research studies, voice of the customer programs and voice of the employee programs. The partnership enables Confirmit customers to carry out video data collection and analysis and combine results with existing feedback and research methods.
European mobile loyalty wallet application FidMe and Shelton, Conn., researcher SSI have launched a new loy-alty program, My Opinion Club. The program allows FidMe users to earn points by participating in mobile sur-veys and sharing their opinions. SSI teamed up with FidMe to expand SSI’s mobile panel membership in Europe.
Overland Park, Kan., pharmaceutical marketing agency Intouch Solutions has expanded its analytics practice with a new Decision Science unit. The new unit will exist as a subset of Intouch’s analytics team and will partner with the firm’s health care clients to review data, conduct exploratory analyses and develop models that answer business questions.
Sweden-based eye-tracking research solutions firm Tobii Pro has launched Tobii Pro Spectrum, an eye tracker, and Tobii Pro Lab, a new biometric research software for behavioral research.
Redwood City, Calif., audience technology company YuMe Inc. and Nielsen, New York, have released a new neuroscience-informed research report showing how virtual reality platforms give marketers the potential to deliv-er experiences that can elicit strong emotional engagement. It also reinforced the need to align content with the right platform to produce optimal consumer engagement.
Nielsen, New York, has launched the Nielsen Shopper Essentials Suite, a Web-based data visualization and analysis solution that provides a complete view of shoppers across retail channels and categories, allowing clients to make real-time decisions to drive growth outcomes.
Denver-based research solutions firm GutCheck has introduced Feature Prioritizer and Agile Attitudes & Usage (A&U), two new additions to a suite of products that allow clients to receive feedback from target audiences. Feature Prioritizer is a quantitative analysis that categorizes customer satisfaction with product features using the Kano Model, while an Agile A&U is a quantitative study that analyzes consumers’ attitudes, usage and behaviors in two weeks, allowing clients to check in with audiences more frequently.
Digital incentives company Rybbon has partnered with Palo Alto, Calif., firm SurveyMonkey to offer Rybbon for SurveyMonkey, an automated way to send survey rewards. Researchers tell Rybbon which reward to send when a person completes a survey and Rybbon’s integration with SurveyMonkey e-mails the reward automatically upon survey completion.
Oslo, Norway, research firm Confirmit has introduced Confirmit FastTrack for Contact Centers, a customer feedback solution that uses insights and operational metrics to help drive improvements in contact center performance and deliver a fast return on investment.
In Minneapolis, Metametrix, a new venture from data and analytics industry veterans, has launched. The subscription-based software-as-a-service platform uses proprietary search algorithms to provide detail, analysis and insight for marketers.
Nielsen, New York, has launched Digital Ad Ratings Publisher Insights, allowing digital publishers to analyze advertising campaign data to articulate the value proposition of their audiences and properties.
Marketing software company Bridg, Los Angeles, has launched Bridg Enhanced CRM, a customer relationship management solution for restaurant brands. The solution combines disparate customer data silos, including point-of-sale, e-mail, loyalty, online ordering and more, into a unified view of individual customers, revealing comp growth opportunities.