Most viewed articles of 2016

Most-viewed articles of 2016

(listed in no particular order)

9 habits of great marketing research vendors

I don’t know what possessed me but I happened upon one of those “inspiring” business articles about the nine habits of super-successful people and instead of rolling my eyes at empty platitudes, I found myself mentally translating it into a manifesto of what I wish market research vendors were like. Read more.

A coffee break with two non-traditional MR hires

Fresh perspectives bring in new ways of thinking about old problems. This is why successful companies hire people with diverse backgrounds for research roles. Every company is looking to stay relevant in today’s ever-evolving world. Read more.

Innovation in brand tracking: Q&A with Clorox’s Suzanne Henricksen

As companies struggle to extract value from brand tracking, many are turning to new methods to understand consumers, integrating new data sources and using new technologies. Following her session, “Innovations in Brand Tracking” at The Quirk’s Event in Brooklyn, N.Y., in February, Quirk’s interviewed Suzanne Henricksen, senior director of global insights and consumer affairs at The Clorox Company, to discuss the decision to re-create brand tracking at Clorox. Read more.

Goodbye, alpha-male: How researchers can engage the man of 2016

It’s not often that a new type of male is unveiled but a research study, conducted by Join the Dots for Coach magazine, looks at the shift from the alpha-male of the 1990s to the man of 2016, the alta-male. Read more.

How research helps Fairmont Hotels & Resorts understand guests’ emotional needs and motivations

The ability to identify a market trend, particularly during the formative stages, is a unique art. Indeed, trend forecasting requires a degree of instinct, creativity and anticipation remindful of an artist. Identifying the consumer motivations and emotions that drive those trends, however, is a science. Read more.

The impact of survey duration on completion rates among Millennial respondents

Millennials are slowly but surely asserting their generational dominance in one venue after another. According to the Bureau of Labor Statistics, one in three members of the current U.S. workforce is a Millennial, rising to nearly half (44 percent) by 2025 using the most restrictive definition of the Millennial generation (birth years 1981 to 1999). Read more.

Client-side researchers share go-to methodologies

Here at Quirk’s we’re always interested in hearing what research methods – quant or qual – client-side market researchers find most useful in their day-to-day work. It helps us get a better sense of the topics our readers are most interested in and reveals trends throughout the industry. Read more.