Marketing Research Articles and Video

A Acquisition/Divestiture Studies (6) Advertising Claim Substantiation (24) Advertising Effectiveness (255) Advertising Impression Studies (103) Advertising Research (554) Advertising Tracking (75) Advertising/Communication Consultation (13) Agile Research (51) Airport Interviews (1) Artificial Intelligence / AI (257) Association Membership Studies (2) Attitude/Usage Studies (13) Audience Research (62) Audience Response Systems (4) Automation (40)

B Behavioral Economics (57) Benchmark Studies (10) Brainstorming/Idea Generation (40) Brand Equity (89) Brand Identity (284) Brand Loyalty Studies (216) Brand Positioning Studies (282) Brand Share Studies (42) Brand/Image Development (260) Brand/Image Tracking (155) Branded Content Research (5) Bus.-To-Bus. Research (220) Bus.-To-Bus. Rsch. Consultation (19) Business Plan Development (26)

C CX/UX-Customer/User Experience (361) Car Clinics (2) Census Data (17) Central Location Interviewing (5) Classification Tree Analysis (3) Coding (12) Commercials Testing (9) Communication Strategy Research (29) Competitive Intelligence (15) Competitor Analysis Evaluation (21) Competitor Customer Research (12) Concept Development (42) Concept Optimization (31) Concept Research (63) Concept Testing (62) Conjoint Analysis/Trade-Off Analysis (81) Consumer Promotion Research (12) Consumer Research (2043) Consumer Research Consultation (8) Convention Interviews (2) Copy Development Research (1) Copy Testing (14) Copy Testing-Online (4) Corporate Image Studies (12) Couponing Research (11) Crowdsourcing (15) Cultural Insights (45) Customer Loyalty (233) Customer Recovery Studies (30) Customer Satisfaction Studies (409)

D DIY Research (69) Data Analysis (767) Data Cleaning (9) Data Collection Field Services (88) Data Conversion (19) Data Crosstabulation (18) Data Entry (11) Data Integration (8) Data Processing (158) Data Quality (184) Data Security (70) Data Visualization/Infographics (21) Database Development/M.I.S. (10) Decision Research Consultation (5) Demographic Analysis (155) Demographic Database (24) Demographic Profiles (138) Discrete Choice Modeling (21) Distribution Checks (1) Distributor Research (1) Diversity Equity & Inclusion (DEI) (66) Door-To-Door Interviewing (4)

E E-mail Surveys (25) Employee Opinion Studies (73) Employment Recruiting (86) Ethnic Interviewing (18) Ethnic Research (111) Ethnic Research Consultation (3) Ethnographic Research (189) Event Surveys (2) Executive Interviewing (29) Exit Interviews (4) Exploratory Research (9) Eye Tracking (56)

F Facial Coding/Facial Scanning (14) Factor Analysis (3) Field Audits (1) Field Management Services (7) Focus Group-Bulletin Board (58) Focus Group-Facilities (70) Focus Group-Moderating (344) Focus Group-Moderator Training (58) Focus Group-Online (129) Focus Group-Teleconference (33) Focus Group-Text Chat/SMS/IM (11) Focus Group-Transcriptions (28) Focus Group-Videoconference (48) Focus Group-Web Conference (34) Focus Groups (588) Forecasting/Trends Research (86) Foreign Language Interviewing (9) Forms Processing/Scanning (3) Fraud Detection (24)

G Gamification (30) Gender Studies (9) Graphics Research (4)

H Health Care (Healthcare) Research (306) Home-Use Tests (5) Hybrid Research (Qual/Quant) (66)

I Image Studies (9) In-Store Research (37) Incentive Payment & Processing (43) Industrial Research (10) Innovation (76) Interactive Electronic Group Research (8) Interactive Voice Response (IVR) (13) International Interviewing (39) International Research (209)

J Journey Mapping (59)

K Kano Method (11)

L Legal Research (5) Lifestyle Research/Clustering (15) Low Incidence Research (19) Low Incidence Screening (11)

M MCASI (Mobile Computer Aided Self Interviewing) (13) Mail Surveys (76) Mall Facility (6) Mall Interviewing (25) Mapping (14) Market Feasibility Studies (6) Market Forecasting (17) Market Opportunity Studies (9) Market Segmentation Studies (96) Market Statistics (15) Market/Category Evaluations (10) Marketing Research Consultation (8) Marketing Research Humor (74) Marketing Research-Full Service (29) Marketing Research-General (790) Media Research-Digital (32) Media Research-General (30) Media Research-Print/Publication (9) Media Research-Radio (7) Media Research-Television (36) Medical Interviewing (13) Merchandising Studies (4) Mobile Surveys (138) Mock Jury Trials (4) Modeling/Simulation Studies (14) Motivational Research (17) Movie/Film Previews (3) Multivariate Analysis (15) Music Tests (1) Mystery Shopping (75)

N Name Development (11) Name Research (16) Neural Networks (14) Neuromarketing Research (56) New Venture Analysis (2)

O Observation Research (49) Omnibus Research (13) Omnibus Surveys-Business (2) Omnibus Surveys-Consumers (6) Omnibus Surveys-Ethnic Markets (3) On-site Interviewing (34) One-on-One (Depth) Interviews (182) Online Communities - MROC (82) Online Research (550) Online Research Consultation (5) Online Survey Design/Analysis (96) Online Surveys (160) Overnight Interviewing (1)

P Package Development Research (64) Packaging Testing (85) Panels-Diary (20) Panels-Mail (20) Panels-Online (183) Panels-Proprietary (13) Panels-Telephone (22) Perceptual Mapping (18) Personal/CAPI Interviewing (7) Point-of-Purchase Research (24) Political Polling (32) Political Research (37) Political Research Consultation (1) Pre-Recruit Interviewing (19) Predictive Markets (5) Pricing Research (97) Primary Research (15) Product Development Research (211) Product Placement (43) Product Positioning Studies (88) Product Purchasing Studies (75) Product Testing Research (85) Product/Sample Pick-Up (3) Program Effectiveness Studies (5) Promotion Dev./Evaluation Studies (17) Promotional Feature Benefit Analysis (7) Psychographic Research (49) Psychological/Emotion Research (231) Public Opinion Studies (20)

Q Qualitative Research (1478) Qualitative-Online (234) Quantitative Research (1395) Questionnaire Analysis (181)

R Readership Studies (10) Recruiting-Qualitative (162) Recruiting-Quantitative (43) Regression Analysis (18) Report Writing Services (11) Repositioning Studies (2) Reputation Management Research (6) Research Employment (212) Research Industry – COVID-19 (381) Research Leadership (77) Respondent Cooperation/Satisfaction (183) Respondent Database/Recruiting System (30)

S Sales Intelligence (12) Sampling (156) Secondary/Desktop Research (32) Segmentation Studies (102) Semiotics (2) Sensory Research (22) Service Quality Measurement (6) Shopper Insights (510) Site Selection Analysis (4) Social Issue Research Consultation (2) Social Media Research (236) Social Research (52) Software-Apps (5) Software-Automated Reporting (21) Software-CAPI (Computer Aided Personal Interviewing) (19) Software-CATI (Telephone Interviewing) (26) Software-Comprehensive Stat. Pkg. (10) Software-Conjoint Analysis (27) Software-Data Analysis (75) Software-Data Delivery Tools (35) Software-Data Tabulation (34) Software-MCASI (Mobile Self Interviewing) (11) Software-Market and Competitive Intelligence (1) Software-Mobile Surveys (34) Software-Online Qualitative (12) Software-Online Surveys (34) Software-Qualitative (27) Software-Research Dashboard (7) Software-Sampling (11) Software-Survey Design & Analysis (39) Software-TURF Analysis (10) Software-Text Chat/SMS/IM (5) Sponsorship Research (2) Statistical Analysis (79) Store Audits (1) Store Simulation Studies (5) Strategic Marketing (40) Strategy Research (46) Survey Design (473) Survey Research (79) Syndicated Research (5)

T T-Scope Research (4) Taste Test Facility (5) Taste Tests (11) Telephone Interviewing/CATI (174) Telephone Number Look-Ups (2) Telephone/Mail/Telephone Studies (18) Test Kitchen (4) Test Kitchen - Commercial (2) Test-Market Research (5) Test-Market Simulation (3) Testimonial Interviewing (1) Text Analytics (85) Text/SMS Surveys (2) The Business of Research (1307) Theater Counts & Research (2) Tracking Research (82) Trade Audits (1) Trade Surveys (1) Traffic Studies (1) Training (11) Transcription Services (19) Translation/Interpreting Services (26)

U Usability Testing (41)

V Validation-Respondent (67) Video Recording (45) Virtual Reality (23)

W Wearables/Sensors (14) Web Site Analysis (27) Web Site Usability (6) Win/Loss Research (3) Woman-Owned (1) Word-of-Mouth Research (21)

A Advertising Agencies (101) Aerospace (1) Affluent/Wealthy (9) African-American (28) Agriculture/Agribusiness (13) Air Travelers (13) Airlines (17) Apparel/Accessories/Textiles (38) Arts and Culture (17) Asians (40) Associations (13) Automotive (127) Automotive Aftermarket (9)

B Beverage (100) Bio-Technology (5) Building Materials/Products (6) Business-To-Business (293)

C CPAs/Financial Advisors (8) Candy/Confectionery (12) Cannabis / CBD (5) Cereals (4) Chemical Industry (1) Children (93) College Students (12) Communications (37) Computer-Hardware (5) Computer-Software (28) Computers (32) Construction Industry (11) Construction-Residential (7) Consumer Durables (11) Consumer Services (39) Consumers (1691) Cosmetics (11)

D Dentists (1) Direct Marketing/Direct Response (12) Disabled (4)

E E-commerce (44) Education (45) Educators (Schools/Teachers) (8) Electronics (32) Employees (303) Entertainment (132) Entrepreneurs/Small Business (20) Environmental (59) Executives/Management (59) Exercise and Fitness (8)

F Fast-Food Industry (56) Film/Movie (9) Financial/Investment/Banks (175) Foods/Nutrition (187) Fragrance Industry (1)

G Gaming/Casinos (10) Generation Baby Boomers (45) Generation X (81) Generation Y / Millennials (112) Generation Z (106) Government (91) Grocery/Supermarkets (91)

H Health & Beauty Aids (44) Health Care (Healthcare) (374) Health Care Products-Natural (15) Health Care-Payers (3) Health Care-Rare Patients (8) High-Tech (122) Higher Education (15) Hispanic (103) Home Improvement/DIY (19) Hospitality Industry (27) Hospitals (39) Household Products/Services (44) Housing (24) Human Resources/Organizational Dev. (14)

I Information Technology (IT) (94) Insurance (41) International Firms (41) Internet/Web (246)

L LGBTQIA+ (20) Lawn & Garden (5) Lawyers (6) Legal (25) Leisure (54)

M Managed Care (7) Manufacturing (27) Mass Merchandisers (4) Meat Industry (4) Media (87) Medical (83) Medical/Surgical Products (14) Middle-Eastern (3) Military (3) Mothers (35) Mothers-Expectant (3)

N Newspapers/Magazines (15) Non-Profit/Fund Raising (31) Nurses (8) Nursing Homes (2)

O Office Products (7)

P Packaged Goods (104) Paper & Related Products (5) Parents (66) Personal Protection Equipment (PPE) (2) Pet Foods/Supplies (9) Pet Owners (5) Petroleum Products (4) Pharmaceutical Products (108) Pharmacies/Drug Stores (26) Pharmacists (23) Photography (6) Physicians (112) Printing (5) Public Affairs (28) Public Relations (10) Publishing (27)

R Radio (8) Real Estate/Development (13) Religion/Churches (15) Research Industry (3536) Restaurants/Food Service (83) Retailing (444)

S Seniors/Mature (46) Shopping Centers (21) Sporting Goods (8) Sports (48)

T Teens (56) Telecommunications (72) Television (79) Television-Cable/Satellite (19) Theme Parks (4) Tourism (28) Toys (9) Trade Show/Conventions (59) Transportation (31) Transportation-Cruiselines (2) Travel (76)

U Utilities/Energy (32)

Y Yellow Pages (2)