Ad Specifications
The specifications for advertising in Quirk's Marketing Research Review are listed below. Please contact our production department if you have any questions.
| Printing: |
Web offset |
| Trim size: |
8" x 10 7/8", 2 or 3 column |
| Bleed: |
1/8" on all sides that bleed |
| Binding: |
Saddle stitched for most issues |
| Colors: |
Standard AAAA; Matched color; Four color process |
| Stock: |
Cover: 100 lb. coated; Inside: 45 lb. coated |
| Preferred File Format: |
High-resolution Adobe Acrobat PDF with fonts embedded |
| |
Width |
Height |
| Full Page |
7" |
10" |
| 2/3 Page |
4 9/16" |
10" |
| 1/2 Page Island |
4 9/16" |
7 1/2" |
| 1/2 Page (horizontal) |
7" |
4 7/8" |
| 1/3 Page |
4 9/16" |
4 7/8" |
| 1/3 Page (vertical) |
2 3/16" |
10" |
| 1/4 Page |
4 9/16" |
3 1/2" |
| 1/4 Page (vertical) |
2 3/16" |
7 1/2" |
| 1/4 Page (horizontal) |
7" |
2 3/8" |
| 1/6 Page (vertical) |
2 3/16" |
4 7/8" |
| 1/6 Page (horizontal) |
4 9/16" |
2 3/8" |
| 1/8 Page |
3 3/8" |
2 3/16" |
| 1/12 Page |
2 3/16" |
2 3/16" |
| Classified |
3 3/8" |
Varies |
PDF Requirements -- Preferred Format
We strongly recommends all ad files to be PDF/X-1a:2001 compliant. All scanned images must be high-resolution (300 dpi), CMYK (no spot colors, RGB, LAB, or ICC color profiles), and saved in TIFF or EPS format. All fonts must be included and be Type 1 or 3 (no Truetype). File to contain only one page or one spread. All required trapping should be done prior to creating the file. Crop marks and registration marks are only required for ads that bleed. They are not needed for fractional ads.
Other Acceptable Formats
Quark Xpress
We can still accept Quark Xpress (7 or earlier) documents under the following conditions: Do not save as an EPS and then place the EPS into your Quark file, we will not be able to output. Spot colors must be converted into CMYK process for output. Please use the “Collect for Output” feature in the menu in Quark. It will copy all the files needed for printing into one folder and give you a report with a list of all fonts needed. Adobe Photoshop/Illustrator We can accept Photoshop (CS2 or earlier) and Illustrator (CS or earlier) provided all fonts are embedded or outlined, all images are 300 dpi and the file is CMYK.
Adobe Photoshop/Illustrator
We can accept Photoshop (CS2 or earlier) and Illustrator (CS or earlier) provided all fonts are embedded or outlined, all images are 300 dpi and the file is CMYK.
Unacceptable formats
We can not accept files in the following formats under any condition: Microsoft Publisher; any word processing software; any presentation software such as PowerPoint.
We are unable, at this time, to support Adobe InDesign. Please create high-resolution PDFs from this file format.
Color Proofs
Advertisements supplied to Quirk’s without an acceptable color proof will be printed to SWOP standards. The printer and/or publisher cannot be held liable for color complaints when files are submitted without an acceptable color proof.
Media
- Files should be sent on CD-ROM, emailed, or posted via FTP.
- E-mailed files must be archived using WinZip (PC), or StuffIt (Mac) and sent to Jim Quirk at Jim@quirks.com. Please keep e-mailed files under 5MB.
- All files over 5MB should be posted on our FTP site at: ftp://qguest1:938n72@ftpus.com
USER ID: qguest1
PASSWORD: 938n72
If you post a file on the FTP site, please notify Jim Quirk via e-mail or phone (651-379-6200).
Send orders, film, copy instructions to:
Evan Tweed
Quirk's Marketing Research Review
4662 Slater Road
Eagan, MN 55122 USA
Phone 651-379-6200
Fax 651-379-6205
E-mail evan@quirks.com
